Absolut Vodka successfully uses the Gestalt principle in this Absolut Citron advertisement. The advertisement is definitely creative, in that it uses the peel of a lemon to imitate the shape of the signature Absolut bottle. The viewer can easily identify with the shape and associate the peel with the lemon-flavored vodka. Even better, the type reads "Absolut Appeal" which again draws back to the lemon "peel." Everything in this as plays upon one theme and keeps relating back to the Absolut Citron. This conforms to one of the parts of Gestalt's theory: continuation. The objects are placed separately: however, they create a visual that means something significant as a whole. The ad is simple, concise but is presented with an edge (mainly, the use of one color on a black, white, gray background). I think this ad uses the principles of Gestalt in a simple way yet proves to be very effective. 
