Target is a company who has a very distinct color and logo. The red and white bull's eye is fully recognized by shoppers. This specific ad uses Gestalt's Principle of similarity, specifically color. Red is the signature color of Target, so they obviously love to use red in their advertisements. The background adds texture by using different size boxes. The grey and red contrast to make a pattern but because grey is such a neutral color, the red continues to stand out. The white space creates people in motion but still allow the red color to come through as objects the students are using. These white figures not only explain the nature of the ad but show the use of target products by these people. The text and logo are again in red on a neutral beige background. The use of all of this red color organizes the ad and makes it consistent. The red color in contrast with only neutral color keep drawing the viewers eye back to the red and therefore, back to the brand. Target does a great job using color to get their brand name across.
