Cohn-week 8 logos

The Philadelphia 76ers logo is a great example of effective gestalt principles. It uses the principle of continuation perfectly with the basketball. The basketball is at the bottom right of the team name, but has a streak attached to it that starts before the team name and continues under it and serves as an underline. The underline helps the visual perception of the logo and creates nice visual hierarchy. The basketball appears to be streaking from the 7 at the beginning to the S at the end which leads the viewer's eye to travel from left to right on the logo, easily reading 76ers.

Week Eight | LaSorsa

This outdated Apple Mac logo is a prime example of the use of Gestalt principles. Continuation is when the eye is lead from one object to another. The line used to make a nose leads the audiences from the top of the logo down to the wordmark. The Gestalt law of proximity states that "objects or shapes that are close to one another appear to form groups". Apple uses lines and a rectangular box, which in close proximity, form an image. The use of a face clearly represents the form of communication that Mac computer's offer to the world. The rectangular shape serves to represent an actual computer screen. The face and wordmark are both done in black, which organizes the logo. The blue is a good color choice by the company because of the popularity of the color amongst audiences. The two shades cause the audience to believe that there are two faces. This lends to the image of Mac: a symbol of public communication. This design creatively portrays Mac's functions and features, through the logo.

Week Eight - Rinder

This Jeep logo uses several of the gestalt theories.

1. The two contrasting colors (green and white) are part of the figure/ground principle.

2. It also uses the idea of equilibrium with the two headlights as circles.

3. The vertical lines, white windshield, and circles creating the front of the jeep is the principle of similarity. Our eye groups the individual pieces together to form an image.

Week Seven - Schwartz

This visual is an articulate example of gestalt principles. It is a good demonstration of silhouette, because it shows the detail and outline of an image in a successful way without giving the detail of the face. The power of the visual can be interpreted through the simple outline.

Week Six, Stefaniak

In this image, the Gestalt principle of continuity through color is successfully represented. Once you see the image of the cat in the background and the vivid blues and purples on its tongue, that contrast with its white fur, your eyes are immediately pointed downwards following the direction of the tongue to the snow-cone. The colors in the tongue, blue and purple, are mirrored onto the snow-cone, presenting the viewer with continuity between the two objects in the picture. The continuity works so well that it isn't until looking at the picture further do you wonder why a cat is licking a snow-cone in the first place. The Gestalt principle of continuity had allowed color to link the opposed images together in a fun way.

Cohn- week 6 poster

Unfortunately I couldn't post my poster because I saved it as an InDesign file which can't open on my computer and a jpeg instead of a jpg. The jpeg file won't properly upload onto blogger. My poster was for a not-for-profit group that sponsors inner city youths the chance to enjoy a summer camp experience, with the idea that the camp experience provides an educational experience that cannot be taught in a class room. After speaking with a member of the group, SCOPE, he said they usually target adults with deep pockets who enjoyed the camp experience as a child. That is when I decided I wanted my poster to be simple and to appear as if a child did it. I wanted there to be one central image, which was the sun, and a my main slogan, "Help bring Light to those Who Need it Most." For my typefaces I chose Handwriting Dakota for my main slogan, which looks very childish and almost as if a kid wrote it, then I used Comic Sans for my description of the group as well as the event information, because it is a little more professional but yet still child-like. I felt that I achieved the gestalt look by having my main slogan and central image centered on the poster, the description of the group aligned to the left, and the event information aligned to the right. I think my poster was very appealing and basic enough that it will get people's attention and keep it.

Week Five | LaSorsa

Absolut Vodka successfully uses the Gestalt principle in this Absolut Citron advertisement. The advertisement is definitely creative, in that it uses the peel of a lemon to imitate the shape of the signature Absolut bottle. The viewer can easily identify with the shape and associate the peel with the lemon-flavored vodka. Even better, the type reads "Absolut Appeal" which again draws back to the lemon "peel." Everything in this as plays upon one theme and keeps relating back to the Absolut Citron. This conforms to one of the parts of Gestalt's theory: continuation. The objects are placed separately: however, they create a visual that means something significant as a whole. The ad is simple, concise but is presented with an edge (mainly, the use of one color on a black, white, gray background). I think this ad uses the principles of Gestalt in a simple way yet proves to be very effective.

Cohn-week 5 gestalt

This advertisement seems like it carries the gestalt principles we have studied in class. This image would look great for a poster because it is simple but powerful. It is made to replicate the Uncle Sam "We Want You!" for the US army poster and is very appealing. The smiley face pointing downwards toward the slogan makes it appealing to the eye at first glance as well.

Week Five - Seo

When I think of gestalt principle using in advertising, the advertising with a certain object or image which connected with the message becomes much stronger than the advertising with just words and letters. Today’s ads become more visualized and worked better in order to grab consumers’ attentions. This ad is from Coca Cola, promoting its new product: The Diet Coke with Lime. Instead of displaying the general feature of the coke, they sliced the coke which shows the actual limes into the coke can. Although this ad might seem little exaggerated with the product, it certainly grabbed the consumers’ attentions and perfectly matched with what they wanted to convey and deliver to the people.

Week Five, Stefaniak

It's said that the mind can do some pretty amazing things when it comes to text and language. For example, studies have been done to prove that the order of the letters in a word doesn't matter as long as the first and last letter remain in their correct places. [Can you raed tihs?]

Likewise, it can be seen that an incomplete letter can also give way to

an understanding of the whole word. In using Gestalt

principles, specifically of closure, this poster proves that

the phrase can be read though the words are clearly left undone. We can try to trick the mind, but can our sight really fool us when it comes to text?

Week Five | Palladino

This advertisement for Nespresso coffee machines is a great example of gestalt because it encompasses a conceptual idea in a formulated image while still getting it's message across. By combining the multiple coffee cups to make the form of a Christmas tree, Nespresso advertisers can gear towards the holiday shopping season and creatively sell their product. They cleverly associate the "Christmas taste" with their product, not only by producing a typical simulacrum of the holiday through their product, but also by the simple headline, "Enjoy the Christmas taste with Nespresso coffee machine." Normally, one my see this headline as too blunt or not conceptual enough, however, there is a balance between simplicity and conceptuality with the headline and the image, respectively. The headline can be very simple, and in fact, should be as simple as possible, to balance out and connect with the conceptual image.

Week Five-Schwartz

This image stuck out to me as a good example of the gestalt principles because of the way that the messages come across clearly and to the point. It is clear that it is very thought out, and the message is conveyed in a simple and straightforward manner. It is a concise advertisement for eyeglasses. It is also very creative and emphasizes closeness, as everything outside of the glasses is blurry but the difference that these glasses makes is very obvious through the image. The thoughtfulness of this ad is very apparent, but it still manages to do a unique and creative job of portraying the underlying message.

Week Five - Rinder

I think the IBM logo is a great example of gestalt principles. Instead of viewing this image as a series of distinct lines, our mind puts the lines together. We see the blue lines collectively. Essentially, our mind fills in the empty spaces between the lines. We end up seeing the image as 3 blue and white striped letters.

It is a very simple design, but one that clearly expresses gestalt principles.

Week Five|Murphy

When I think of Gestalt design principles, I think of objects and pictures that mess with they eyes and force close scrutiny of that object or picture. I think that this poster represents the principles of similarity and figure and ground. All posters that are created out of smaller pictures represent Gestalt principles. Each smaller picture is similar in size and color. This makes it hard for the eye to focus on something because the figure and ground blend together. At one moment, the figure can be Uncle Sam, and the next it can be a bunch of unrecognizable pictures. Gestalt principles are useful when creativity is key, but sometimes they hinder readability. I would be interested in the Uncle Sam poster as decoration, but I would not want it to try and sell me something. There is too much for the eye to focus on for this type of design to be successful as an ad.