Week Six- Schwartz

For this project, I had to consider the best way to portray my sorority’s annual philanthropy event, Phi Hoops. I wanted to create a unique poster for this event, but one that would stand out in people’s minds and be remembered. I focused my design around simplicity in an effort to portray the focuses of the event without going overboard with detail. I wanted to avoid clutter, so I chose a few simple images that would succeed in providing a noteworthy image. I aimed my design at a visual appearance, using the text to contribute to the visual appeal of the overall image while still maintaining a quality of usefulness for the poster at large.

I chose my typefaces carefully, using Motter Corpus Std as the typeface for my visual text, due to the way that I filled it with a clipping mask. However, because I chose to use an artistic text for my main typeface, I had to be careful to choose a simple text for my event information. I chose Verdana Bold, a sans serif, so that it would not take away from the text I wanted to emphasize. I made sure to use a visual hierarchy, drawing the eyes to my image and using the event information as supplementary. Beneath the logo I used ITC Lubalin Graph Std, because I felt like it worked to have a more detailed font go with this artistic logo. My target audience is college students, because this event occurs on campus to raise money for my sorority’s philanthropy, so I saw this creative decision as beneficial in reaching the youthfulness of my viewers while still providing readability.

The most intense part of my poster to create was the image in my text, as I clipped an image of a basketball to fill the type. It was difficult to find a picture that was big enough for the font to remain unpixelated when enlarged. I thought that it was a good idea to fill the letters with this image to portray the visual of a basketball in a creative way. It is also the only color on my poster. I shaped my text into a basketball shape, which contributes to my design. Overall, I think that my poster provides an effective visual of my idea and event while preserving an artistic flare

Week Six - Igbeare

I chose to make a poster for my church back home. Every three weeks they have a dinner for people in financial peril or homeless. The target audience was mostly middle-aged and families. I wanted it to be sophisticated and simple. I decided to play on the religious idea of bread, fish, and red wine. I wanted the table cloth to engulf half of the poster and make the food the center focus of the poster.

Typeface:

For the slogan I used Svoye Regular which is a script font. I decided to use script because it was geared toward a more adult audience. However, I still wanted it to be readable. For the information I chose Apple Chancery. I chose it because it was a script font and it is familiar with the church. I thought it made the poster more elegant with the script fonts.

Visual:

For all my pictures I used LiveTrace and the pen tool. I wanted the food to appear real in the poster. I decided to use the star tool to create an intimate and friendly atmosphere. I chose to put the 'come enjoy a hot meal' next to the stars so it would look like the words were stars. I decided to put the background in black because of its simplicity. I also used the spray tool to create the image of smoke.

Overall, I like my poster, however now that I'm looking at it I would have moved 'those experiencing hardship' to the left margin so it would be easier for the readers to follow. I also would have made the slogan compliment the visual more because I don't think people would get that the words were supposed to be starry-like.

Week Six - Stanislaus

Design Strategy and client information:
The non-profit organization I chose to use was the Make a Wish Foundation. The demographic of the organization is mostly geared towards children who have life-threatening conditions. The mission of the Make a Wish Foundation is "we grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy." From this mission statement you can see that the goal of Make a Wish it to give children with severe diseases the wishes they have always wanted. I chose this organization because of its mission and its want of helping children. When I first saw the event being hosted by the Make a Wish Foundation, Dishes for Wishes, what originally came to mind were the dishes from the movie, Beauty and the Beast however, I had to alter my idea as a result of not being able to use images from Google. However, I came to another solution and was able to still develop a poster for the organization. From this poster, I am trying to grasp the attention of the viewer and have them want to come out and support the event. I didn't want the poster to make people feel bad for these children with these diseases, I instead wanted to create something fun yet still able to get the point across. I believe I have accomplished that.

Choice of Typefaces:
I chose to use Americana Std. for the "When you wish upon a star..." beacuse I felt that the font had a dreamy look to it. It is easy to read from a viewer's point and I believe that this serif font was able to enhance the dreamy, starry effect portrayed in the poster. I decided to use Cantoria MT Std. for the information because I felt that it complemented well with the Americana Std. and it pops out at the viewer.

Visuals:
I created the plates, star and teapot in Adobe Illustrator. I used the shape tool in Illustrator to create the plates and the star. For the teapot, I used the pen tool within Illustrator and traced an image of a kettle off of Goofle and onto Illustrator. I curved the words for "When tou wish upon a star..." by going to Object, Enevelope and Arch tab in Illustrator. I chose to make the dishes a cream color; it isn't to bright yet it stands out. I used c1m0y19k0 for the plates and teapot and for the star I used Pantone 109C. I decided to make the font white so it stands out from the background and I proceeded to put the Make a Wish logo in the star because I felt that the placement there emphasizes the idea that a star symbolizes a wish. For the background I decided to use c100m100y25k25 for the sky and for the ground I decided to use c90m30y95k30. Overall, I believe the colors mesh well together and I am very happy with the overall project.

Week Six - Seo

This organization called “Cheon Ji In” is one of the clubs in Syracuse University and they play music with Korean traditional instruments. I decided to make the poster of this organization, convincing people to join the club. Apparently many people, including I did not have any knowledge of this organization of what kind of music they are playing. I visited them, observing their practices and I realized their performances were similar to the Blue Man Group. My target audience for this poster is the college students who are not only interested in music but also wanted to release their stresses. I think this organization has great way of releasing their stress and enjoying of what they are doing.

Choice of typefaces:
The music they are performing actually called “Samulnori” which is the old tradition Korean performance in the history. They have specific performance with the Korean traditional cap called “Sangmo” and it attaches with long single band on the top for twirling. I used this idea, making words with this long band instead of using the formal typefaces. I did this using pen points in illustrator; thus, it does not follow the baseline and the letter sizes are all different. The formal information about the information on the bottom and the mid left side, I used ABCD , the old fashioned style of typeface which has similar concept of this organization.

Visuals:
In the Gestalt principles, I used closure which makes the shape in incomplete, but it has enough images to visualize the complete shape. I think this was effective because not it keeps in simplicity, but it makes poster look more sophisticated. Black and white formation is good strategy for focusing one typical shape or words and it makes readers easily understandable and grabs attentions in a few seconds. Placing the color of black as a background makes the main white objects more accentuated than the placing the white color as the background. I used red color for the name of the organization on the mid right side in order to emphasize the name because it is hard to remember.

When approaching my poster for the first time, my primary focus was the demographic for my poster’s not-for-profit organization. My poster was advertising for my sorority’s annual “Build-a-Backpack” event, so my main target was a college student. We are usually supported by a lot of members of Greek life but I really wanted to reach out to the Syracuse community as a whole. This is reflected in my poster as I exaggerated the main event rather than the sorority holding the event. College students are known to be busy and rushing around to classes so I aimed for a simple poster, with minimal type. I also used color in my design because I thought it would catch the eye faster. Color gave the poster energy and a more childish feel, which emphasized the mood of the event. Most importantly, the sorority could afford to do this.

For the top of my mountain of backpacks, I knew from my sketches that I wanted an extremely bold, thick typeface. The typeface needed to stand out because it would be placed on top of a clustered and powerful image. Using a slab serif would be efficient. Aachen was just what I had imagined and it really looked like it could represent constructing or building of something. I didn’t even need to use all caps because it was strong enough in lowercase. However, this typeface became extremely hard to read as body text. Instead, I chose to use Myriad Pro, which I also used in my resume. I really like this font because it is simple and plain. I didn’t want to make my poster chaotic with clashing fonts. Both fonts had easy readability for quick reading because the typeface was either extremely large or very plain.

My main image is a cluster of purple children’s backpacks. I first live traced the backpack from an original image and then continued to copy-paste the image until I had enough to fill my intended space. Each backpack was rotated and specifically placed to make the pile look realistic. The event’s title was placed on top of the pile of backpacks to represent the idea of building up to something. I also thought the image led the eye perfectly to the title, which I intended viewers to look at first. I liked the blank space on the top left because it countered this crowded, cluster of backpacks and kept the poster simple. I used my slogan “Packing the tools kids need to succeed!” as a base level. It grounded the whole image above it. Lastly I added the information for the event and placed the logo at the exit point. I was hesitant to include the logo of Prevent Child Abuse America because I was worried about it clustering the bottom of my poster. However, I thought that it made the event a lot more legit and reputable. I chose a light blue background because it was subtle and mellow. The purple was a tiny bit more vibrant in that it stood out yet didn’t overpower the entire poster. Overall, I am very pleased with my poster.

Week Six - Rinder

Design Strategy:

The intended audience for my poster is anyone 18 or older, but mainly just women. I wanted the poster to express the meaning of the event with a simple, clear headline, that tied to the visual. I wanted it to follow the color scheme of other events and organizations that are attached to breast cancer research. This allows the reader to understand what the poster represents without reading all of the text.

Visuals:

I used the ‘pen tool’ to create both the outline of the girl doing Pilates, and the breast cancer ribbon in the word ‘Focus’. I traced an image of a girl in a Pilates move, and the breast cancer ribbon.

I used a pink background to stay with the idea of breast cancer research. I also added an outline of the pink breast cancer ribbon as the ‘O’ to give an even clearer idea of what the event was about.

I used a darker pink strip across the bottom of the poster to highlight the information about the event. The strip also reminded me of the rubber stretch bands that are used in Pilates.

Choice of Typefaces

I wanted the type to agree with the overall concept of the poster. I wanted it to have a sense of calmness, and informality to it to go along with the idea of doing Pilates. For this I chose a sans serif font, Briem Script Standard Regular. I found this particular script font to seem more relaxed than other fonts, as well as easily readable.

I also wanted the type to have a hint of femininity since the event benefits breast cancer research. The Briem Script font also worked well for this since, although a sans serif, it had a little more movement and curve to the ends of the letters. I felt that this added the feminine feel I was looking for. I chose to use the same font for both the heading and the information

Week Six, Stefaniak

Design Strategy:

I wanted to create a poster that intrigues the audience in a visual and modern way as well as create interest in the event and its purpose. In addition, I aimed to broaden the scope past the regular audience that art auctions target since they mostly attract art and animal lovers. In having relatively no parameters, (my organization was paired with a larger organization for this event), I was able to create my design to the best of my ability using full color and design.

Typefaces:

Since the design is intricate and multi-layered, I felt that a sans serif font would work best for the headline. Folio Std provides the design with a coherent typeface that mirrors the thin and thick brushstrokes of the cat. To further imitate the picture, I decided to use the medium weight for the main words “Support” and “Pawcasso,” and the light weight for the words in between. I felt this also sandwiched in the message to create a compressed and direct headline. For the information below the headline, I decided to use a complimentary sans serif typeface, Gill Sans Regular, to tie in the information to the design.

Visuals:

I created the visual in Adobe Illustrator by using a mixture the different tools (pen, pencil, paint) and CMYK color and its adjustments. I wanted to hand draw a visual that combines Picasso’s style of art and the use of an animal to pull in the main headline and the event. The use of duller CMYK colors adds a modern flair to the otherwise heavy color palette that Picasso used; otherwise, I would have added too much bulk to the design and lost the connection between the picture and the event. In keeping the design modern, I wanted it to rest on a soft background that compliments the color; I used CMYK in InDesign and adjusted the colors.

Week Five, Stefaniak

It's said that the mind can do some pretty amazing things when it comes to text and language. For example, studies have been done to prove that the order of the letters in a word doesn't matter as long as the first and last letter remain in their correct places. [Can you raed tihs?]

Likewise, it can be seen that an incomplete letter can also give way to

an understanding of the whole word. In using Gestalt

principles, specifically of closure, this poster proves that

the phrase can be read though the words are clearly left undone. We can try to trick the mind, but can our sight really fool us when it comes to text?