Week Eight - Igbeare

This logo is for a film production. The gestalt principles that is used is figure/ground principle. This logo is very quirky, simple, and fun. The contrast between the two colors is evident. The navy blue against the red looks good on the logo. What really catches the readers eye is the two 'e's that are turned downward. In addition, the e's contain small eyeballs. This really was a creative idea because the production is called sleepy eyes. the typography is a serif. I think it works well with the concept. It isn't too distracting. I also like how the 'filmworks' is tucked underneath the 'eye' Overall, the logo is fun and simple. They didn't overwhelm the audience which led to a effective logo.

Week Eight, Stefaniak

“Sinkit is a tool used to improve a golfer’s putting skills. For the name, we generated over fifty possible options and singled out Sinkit for its distinctness, phonetic appeal, and meaning. Sinkit’s logo reflects the purpose and effectiveness of the putting aid. The logo’s letterforms have unique characteristics—a balanced construction of geometric curves and precise angles—that suggest ideas of accuracy, technique, and advancement.” -from the logo creator

This logo, used by the company that creates aids to help golfers putt, successfully uses several Gestalt theories that are crucial to good design. First, it uses the principle of figure and ground to help the ball and the hole stand out amid the name of the company. Secondly, it uses continuation along the top header to lead the eye to the ball and eventually to the hole, connecting the idea of the putt to the I in the logo. The intended audience is the golfing community, and one golfer who reviewed the logo even said "that’s the best logo I have seen in a long ti anything's me. As a golfer, the concept stood out to me even before reading the description." The only issue with the design seems to be color, though. In a time where gender neutrality is extremely important, the logo emits a strong sense of femininity due to the richness of the pink. If holding back the design from being successful, the color would be it.

[http://logooftheday.com/2009-06-25-sinkit/]