The NBA logo uses the gestalt principles of silhouette and figure and ground. The basketball player in the middle can be seen as a cut out, or it can be seen as part of the whole picture. The use of white in the silhouette works with the color scheme of the American Flag. I think this logo is very effective and appeals to every type of nationality. The player in the middle is simple enough the keep the logo professional, but detailed enough to immediately understand what it is depicting. It definitely utilizes the simplicity of images that represent gestalt principles. It is clean cut and bold which are things I think of that deal with Gestalt.
