I agree with Lupton that there is "beauty and wonder of white space," but I think that white space can also be really ineffective. It is definitely not a good idea to clutter up an ad or a page because the message can get lost. However, the message can also get lost when all the eye can see is vast amounts of white. When not used correctly, white space can draw the eye away from the focus of the ad like in the example of the Orrick ad. This ad turns me away from the product or company because I never really look for what the ad is trying to sell me. Instead I focus on the blank areas of the ad. However in the other Ad, the white space draws me in because of how the stethoscope blurs into the background. The object also breaks up the white space, so I’m not looking at a big chunk of emptiness.
