This image serves as a solid example of the gestalt principles. For one, it uses simplicity to attract attention to the logo. There is continuation present leading the eye from one part of the logo to the other, as your eye is first drawn to the "you", but the main attention lies in the "tube." Another aspect of gestalt principles can be seen through the way that tube is actually in a tube, it seems. It is physically manifesting the message it is trying to get across. Also, the color choice is clear because red is the most universally recognized and understood color after black and white. It is appealing to all kinds of people, which adds to the universiality of the logo and therefore the company.
