Week 9 - Stanislaus

Week Nine, Stefaniak

Strategy:

I wanted to create a logo for myself that was simple and modern yet described my personality and sparked interest in the receiver. I knew that since my name isn’t visual, I needed to take a different approach to creating a logo. Though I’m not sure in which field exactly I want to go, I knew I wanted to create a design that mirrored graphic design, the field in which I'm considering entering in the magazine industry.

Typefaces:

I chose a serif typeface, Americana Std Extra Bold, for the logo itself because it created a thick and bold feel for the four grouped letters. For my name under the logo and the name and address on the back of the envelope I used Cochin Lt Std to mirror the bold feel of the logo above, yet it adds contrast because of its cleanness. I then chose ITC Veljovic Std Book for the back of the business card and the address on the stationery because it followed the same serif pattern but it created easy readability and wasn’t too bold in contrast to the logo.

Visuals:

For the logo mark, I typed out each individual letter in Illustrator, drew a line above and below where I wanted the letters to reach, and then adjusted each letter so that it fit perfectly between the lines. I then changed each color of the letter to follow the design that I wanted, moved them inward so that they would overlap, and then changed the opacity so that the color of the letter underneath would show through, creating visual interest. Since I wanted to create a graphic design feel, I chose to manipulate the CMYK pattern in a way that reflects my personality while retaining the classic design pattern. Therefore the letters in order are variations of CMYK, though I chose to change the last letter, T, to an interesting color that pops and doesn’t get too lost in the standard graphics color scheme.

Project 3 - Igbeare

Design Strategy:

For my logo I decided to use ivy because of my name. I focused more on the name and how I can use the visual within the stationery, business card, and envelope. I wanted to incorporate the ivy into my logo so viewers will know that is how I want to be represented.

Typeface:

The typeface I used was Optima Standard. I thought this sans serif was clean and simple. I didn’t want the font to be distracting because of the visuals I used in my logo. I took into account the readability of the font. I felt Optima is an easy font to read yet still appealing to my logo. In my business card, I put my first and last name in uppercase because it drew more attention to my name. In addition, I felt that the uppercase leads to the ivy vines.

Visual:

I created my logo mark in illustrator. I used the pen tool to create all the vines for my logo mark. After I used the pen tool, I added the vines that were in the brush library. I changed the coloring for each of the vines that were in my stationery, business card, and envelope. In my business card I added shadows to a couple of the ivy. I put the shadow on 75%. For the business card I put the contact information on R247, G156, and B142 with a tint of 10%. The background I used was pantone 8442C. For my stationery, I lightened the vines to appear transparent. I used R49, G75 and B25 coloring with the type pantone 8442C. Lastly, for the envelope I used R74, G97, and B57 for coloring letters. I used R28, G63, and B29 for the vines.

Week Nine - Seo

Design Strategy:
I first thought the logo should represents who I am, so I was focused on how other people would perceive me in general. Other than showing my ethnic or characteristics through the logo, I simply wanted to show my appearance through the logo. In this way, people would easily recognize me by looking at the logo itself.

Typefaces:
I chose ASD for my typeface because it has no curved serifs. Because all of my initials, which originated from my logo, are mostly designed with straight lines the following letters should be consistent with the shapes and patterns. ¬

Visuals:
The logo contains every initials of my name: B,K and S. The shape of glasses is the letter “B” and the eyebrows with the line right below show the form of letter “K”. I made a little cracks on the lens to show the letter “S”. I also put the two yellow dots to stress the form of glasses.

For the background color, I chose dark gray which is the best color to use as a background for color matching purposes. Therefore, I put seven colors of rainbow which perfectly matched with the background and helped the visual more sophisticated.