Week Five - Igbeare

The poster describes the principle of gestalt. The theory of gestalt describes how people organize visual elements into groups like similarity, continuation, closure, proximity and many others. This coke ad is a good example of gestalt. The viewer immediately knows what the product is about because of the plant. The advertisers combine typography with the plant to convey the message. I like how they made it seem as if the plants were growing out of the bottle. This idea is very creative and fun.