This is a logo of PWC (Price Waterhouse Coopers). It combines into a one straight line and it looks simple. However, the word “Waterhouse” shrink from both sides and it seems they put it urgently. Problem in this logo was the font size; they place the words too tight so that the letter “t” of Watherhouse looks like it barely wedged in. Additionally, they accentuated the letter “P” and “C” too strongly, resulting letter “W” seems little smaller. Compared to the logo used in Yves Saint Laurent, which was similar font type used, this font type does not really match with the brand image of PWC. I think it is better to make their PWC abbreviated logo bigger and replace long one in to a side in order to make it much simple and match with the brand image.
