Welcome to the Official Class Blog of GRA217- Section 4


Saturday, February 13, 2010

Week Four- Mikaelian

please ignore the watermark, the document converter i used put it there.

Week Four- Mikaelian

For my resume, I wanted to create something that was professional yet modern and unique. As a public relations major, I will be applying for internships in the music industry and pr firms. Public Relations is still a very new career, and I feel in order to be successful in it you have to be professional, but "up-with-the-times." Because of this, I wanted my resume to look sophisticated and clean, but very current as well.

I decided to use a sans-serif font for both my name and the body text, since I feel it's more sleek. For my name I used ITC Avante Garde, and flipped it so it goes down the right side of my paper. I also bolded my last name to add contrast, and wrote my entire name in lower-case. ITC Avante Garde has an extremely large x-height, so I felt that upper-case were unnecessary and would ruin the layout of the wordmark. I also used Avante Garde for the headers, and Trade Gothic for the body text.

In order to make my resume stand out, I used deep purple accents throughout the page. I used purple lines to lead the reader's eye from my name to my contact information, and used the same purple lines under the headers of each section to tie everything together. I also used the same color purple bullets to separate my contact information, information for each job i've had, and for every other bullet point I used on the resume.

I feel that I was very successful in creating a resume that represents me, and will also help me stand out to employers while still looking professional and clean.

Week Four-Stanislaus

Design Strategy
For my project, I was trying to accomplish a clean, easy to read resume while at the same time have it be creative. My intended audience is whoever is hiring me for a position, most likely it would be a manager. I also wanted to reflect my skills attained from learning how to use Adobe InDesign. With this resume, I am trying to display my past and present work experience and skills in a clean yet artistic way.

I think that from my resume I can be perceived as professional yet imaginative. The periodic use of purple in the bullets, dashes and line breakers show a splash of color yet not over the top. I feel that the resume is fun however, presentable and enjoyable to the eyes.

Choice of Typeface
For my wordmark, I decided to use for most of my name, Gills Sans. The reason why I chose this font is it coordinates really well with the capital "N" used in my name. For the "N" I chose to use Bickham Script Standard. The reason why I chose this font is because I like the way both my first name and last name fit in with the "N". Overall, I feel that fonts coordinate well together, Gills Sans is an extremely readable font and very versatile.

Friday, February 12, 2010

Mel Fish

Design Strategy

As I began the design process, I decided that I wanted to have both a clean-cut and visually stimulating résumé. Since my target audience is a Public Relations firm in New York City, I determined that I wanted to represent myself as an experienced and modern creative thinker. I feel that these firms are innovative and in search for this type of intern. To accomplish this, I made a clear visual hierarchy, used a crisp shade of blue to guide my audience down the page, and used most of the space on my résumé for the ‘experience’ section. Through my use of blue for my last name, the second line of my contact information, headers, and bullet points, I feel it gives the résumé a modern feel, as well as effective eyepoints throughout the page.

Another major design decision was how to represent my name on the wordmark. My full name contains 7 letters, and I felt that a horizontal wordmark would not accomplish the image I am aiming for. To handle this, I created a stacked and colored wordmark, where I kerned the first two letters of my last name so that the M of my first name could sit symmetrically on top of my last name.


In creating my wordmark, I was drawn to the flat cross strokes of Memphis LT Std. Light for my first name. The reasoning behind this is that the letters sit flat on top of the superimposed (FI) and the ascender of the (H), in which I utilize the san serif quality of Franklin Gothic Std No. 2 Roman. This is especially true for the capital (M) in my first name. The stacked wordmark looks symmetrical and helps make my name seem less strange. For the body of my résumé, I used Memphis LT Std Light because not only does it have a relatively small x-height, but it is easy to read and has a crisp feel to it. The small x-height is important to my résumé because it helps save space, which was an issue as I went through the design process. For the ‘education’ section of my résumé, I felt it was still important for it to stick out even though it is at the bottom of the page. To do this, I made the font slightly larger for the information in this section

Week Four - Igbeare


When creating my resume I wanted it to be sleek, modern and professional at the same time. I knew i wanted to appeal to magazine editors, specifically fashion magazines. I used colors that were soft to contrast with the bold statement of my word mark. I wanted my creative side to show when making the resume. I decided to put my header vertically because it eliminated white space. It also looked more appealing. I put my information at the bottom because it looked better to put it at the end of the resume. I highlighted my experience positions because I wanted it to stand out from the rest of the words.
For my word mark I used Bodoni Regular because it is known in the fashion industry. I decided to put it in a white color because it stood out more and it complimented the other colors.I kerned and tracked my word mark to make it appear spacious and large. For my body text I uses Meridien regular. I wanted my body text to be professional. This serif was easy to read and still looked good with the Bodoni font. I think my resume conveys my professional and creative side.

Week Four- COHN

When creating my resume I knew I wanted to go more traditional rather than modern. I made my workdmark a little creative by slanting my middle initial and making it bigger to distinguish between my first and last names. For my font I used Garamond Pro because of its large family. There were a lot of different variations of type which gave me a lot of options in my body. I used bold, semibold, italic, and regular font at different points. I have a large amount of content so I decided to create a sidebar on the left side for my different group titles and a sidebar on the right for my dates, to look like a timeline. I hope my resume is appealing enough for a reader to read the whole thing because there is not much white space after my wordmark and contact info.

Week Four - Seo

Strategy:

For my resume design, I wanted to be look simple and concise. This resume I particularly designed for J.P Morgan, the one of the biggest company in financial industries. I decided my specific target for my resume and tried to follow the similar relations and concepts as the company contains with. First I created my name similar to the J.P Morgan’s logo; the light color of blue I used in my first name is the same color of the company. Additionally, I wanted to abbreviated my first name to B.K but since the full name is required for every resumes. Thus, I decreased the size of the letters into a half so that I accentuated my letter BK.

Typefaces:

For the typefaces I both used Didot for both of my headings and body contents. I tried to used only one typeface because I did not want any different font types between my name and body contents and also I did not have the much information in my resume. This is a sans serif which is similar typeface for the J.P Morgan. I tried to come up with the same font type to emphasize that I have great knowledge of this company. This font type looks extremely professional and sophisticated.