Project 3 - Igbeare

Design Strategy:

For my logo I decided to use ivy because of my name. I focused more on the name and how I can use the visual within the stationery, business card, and envelope. I wanted to incorporate the ivy into my logo so viewers will know that is how I want to be represented.

Typeface:

The typeface I used was Optima Standard. I thought this sans serif was clean and simple. I didn’t want the font to be distracting because of the visuals I used in my logo. I took into account the readability of the font. I felt Optima is an easy font to read yet still appealing to my logo. In my business card, I put my first and last name in uppercase because it drew more attention to my name. In addition, I felt that the uppercase leads to the ivy vines.

Visual:

I created my logo mark in illustrator. I used the pen tool to create all the vines for my logo mark. After I used the pen tool, I added the vines that were in the brush library. I changed the coloring for each of the vines that were in my stationery, business card, and envelope. In my business card I added shadows to a couple of the ivy. I put the shadow on 75%. For the business card I put the contact information on R247, G156, and B142 with a tint of 10%. The background I used was pantone 8442C. For my stationery, I lightened the vines to appear transparent. I used R49, G75 and B25 coloring with the type pantone 8442C. Lastly, for the envelope I used R74, G97, and B57 for coloring letters. I used R28, G63, and B29 for the vines.