The NBA logo uses the gestalt principles of silhouette and figure and ground. The basketball player in the middle can be seen as a cut out, or it can be seen as part of the whole picture. The use of white in the silhouette works with the color scheme of the American Flag. I think this logo is very effective and appeals to every type of nationality. The player in the middle is simple enough the keep the logo professional, but detailed enough to immediately understand what it is depicting. It definitely utilizes the simplicity of images that represent gestalt principles. It is clean cut and bold which are things I think of that deal with Gestalt.
I agree, this is great use of gestalt principles. The silhouette figure works well. I also like how simple it is; it doesn't show the lines of the basketball, or even the color orange, yet we know exactly what sport this is for.
ReplyDeleteThe silhouette figure of this logo totally works. Use colors of red, blue and white are perfectly strengthened the logo design. I also liked the silhouette is bended so that they put the words “NBA” in the bottom. This definitely used gestalt principle and it really delivers a message thoroughly.
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