This logo is for a film production. The gestalt principles that is used is figure/ground principle. This logo is very quirky, simple, and fun. The contrast between the two colors is evident. The navy blue against the red looks good on the logo. What really catches the readers eye is the two 'e's that are turned downward. In addition, the e's contain small eyeballs. This really was a creative idea because the production is called sleepy eyes. the typography is a serif. I think it works well with the concept. It isn't too distracting. I also like how the 'filmworks' is tucked underneath the 'eye' Overall, the logo is fun and simple. They didn't overwhelm the audience which led to a effective logo.
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