Week Five - Seo

When I think of gestalt principle using in advertising, the advertising with a certain object or image which connected with the message becomes much stronger than the advertising with just words and letters. Today’s ads become more visualized and worked better in order to grab consumers’ attentions. This ad is from Coca Cola, promoting its new product: The Diet Coke with Lime. Instead of displaying the general feature of the coke, they sliced the coke which shows the actual limes into the coke can. Although this ad might seem little exaggerated with the product, it certainly grabbed the consumers’ attentions and perfectly matched with what they wanted to convey and deliver to the people.

Week Five, Stefaniak

It's said that the mind can do some pretty amazing things when it comes to text and language. For example, studies have been done to prove that the order of the letters in a word doesn't matter as long as the first and last letter remain in their correct places. [Can you raed tihs?]

Likewise, it can be seen that an incomplete letter can also give way to

an understanding of the whole word. In using Gestalt

principles, specifically of closure, this poster proves that

the phrase can be read though the words are clearly left undone. We can try to trick the mind, but can our sight really fool us when it comes to text?

Week Five | Palladino

This advertisement for Nespresso coffee machines is a great example of gestalt because it encompasses a conceptual idea in a formulated image while still getting it's message across. By combining the multiple coffee cups to make the form of a Christmas tree, Nespresso advertisers can gear towards the holiday shopping season and creatively sell their product. They cleverly associate the "Christmas taste" with their product, not only by producing a typical simulacrum of the holiday through their product, but also by the simple headline, "Enjoy the Christmas taste with Nespresso coffee machine." Normally, one my see this headline as too blunt or not conceptual enough, however, there is a balance between simplicity and conceptuality with the headline and the image, respectively. The headline can be very simple, and in fact, should be as simple as possible, to balance out and connect with the conceptual image.

Week Five-Schwartz

This image stuck out to me as a good example of the gestalt principles because of the way that the messages come across clearly and to the point. It is clear that it is very thought out, and the message is conveyed in a simple and straightforward manner. It is a concise advertisement for eyeglasses. It is also very creative and emphasizes closeness, as everything outside of the glasses is blurry but the difference that these glasses makes is very obvious through the image. The thoughtfulness of this ad is very apparent, but it still manages to do a unique and creative job of portraying the underlying message.

Week Five - Rinder

I think the IBM logo is a great example of gestalt principles. Instead of viewing this image as a series of distinct lines, our mind puts the lines together. We see the blue lines collectively. Essentially, our mind fills in the empty spaces between the lines. We end up seeing the image as 3 blue and white striped letters.

It is a very simple design, but one that clearly expresses gestalt principles.

Week Five|Murphy

When I think of Gestalt design principles, I think of objects and pictures that mess with they eyes and force close scrutiny of that object or picture. I think that this poster represents the principles of similarity and figure and ground. All posters that are created out of smaller pictures represent Gestalt principles. Each smaller picture is similar in size and color. This makes it hard for the eye to focus on something because the figure and ground blend together. At one moment, the figure can be Uncle Sam, and the next it can be a bunch of unrecognizable pictures. Gestalt principles are useful when creativity is key, but sometimes they hinder readability. I would be interested in the Uncle Sam poster as decoration, but I would not want it to try and sell me something. There is too much for the eye to focus on for this type of design to be successful as an ad.

Week Four| Murphy

Erica Murphy | GRA 217.4 | Project 1 Rationale

Design Strategy Once I developed an idea in my head, it was difficult to get it onto paper in a creative way. I knew how I wanted to match the wordmark and headers, but the design for the body of the resume was hard to figure out. The design I chose is simple, easy to follow, and easy to understand. It reflects my ability to know what I need to accomplish and complete it in a successful manner. Whoever reads this understands what I believe is more significant and sees the skills I can bring to the company. After I designed and colored the headers, my resume still looked a little drab. I wanted another touch of style. When looking at my resume, the dates and locations accompanying my experience and education appeared lost on the page. Instead of looking organized, it looked sloppy. Connecting the top lines added order and gave the eye something to follow in a way that made sense.

Choice of Typeface I wanted typefaces that were interesting, but easy to read. I chose the typeface Joanna extra bold for my wordmark because I liked how the M’s connected to make that perfect rectangle. That rectangle added some spark to an otherwise boring name. I preferred a slab serif type because the serifs lined up and looked clean cut. I made all the letters lower case except for the two M’s because it created symmetry on both sides of the M’s. There are 5 letters on each side to once again make my name look clean cut and professional. I used Ellington Mt Std in regular for the body of the resume because it was easy to read, but still caught my eye with the angled, old style serifs. I enjoy the contrast between the two typefaces because they combine style and class, which are qualities I hope to demonstrate in the interview.

ExtrasI added color to my resume to keep it from looking so bland. Each heading is a dark blue, which stands out from the black and white, but not too much . I chose to make one letter a different color and upper case in the headings because I wanted the reader to think back to my name. When there are three reminders, how will my future employer forget me?