Week Five | Palladino

This advertisement for Nespresso coffee machines is a great example of gestalt because it encompasses a conceptual idea in a formulated image while still getting it's message across. By combining the multiple coffee cups to make the form of a Christmas tree, Nespresso advertisers can gear towards the holiday shopping season and creatively sell their product. They cleverly associate the "Christmas taste" with their product, not only by producing a typical simulacrum of the holiday through their product, but also by the simple headline, "Enjoy the Christmas taste with Nespresso coffee machine." Normally, one my see this headline as too blunt or not conceptual enough, however, there is a balance between simplicity and conceptuality with the headline and the image, respectively. The headline can be very simple, and in fact, should be as simple as possible, to balance out and connect with the conceptual image.