Week Six- Schwartz

For this project, I had to consider the best way to portray my sorority’s annual philanthropy event, Phi Hoops. I wanted to create a unique poster for this event, but one that would stand out in people’s minds and be remembered. I focused my design around simplicity in an effort to portray the focuses of the event without going overboard with detail. I wanted to avoid clutter, so I chose a few simple images that would succeed in providing a noteworthy image. I aimed my design at a visual appearance, using the text to contribute to the visual appeal of the overall image while still maintaining a quality of usefulness for the poster at large.

I chose my typefaces carefully, using Motter Corpus Std as the typeface for my visual text, due to the way that I filled it with a clipping mask. However, because I chose to use an artistic text for my main typeface, I had to be careful to choose a simple text for my event information. I chose Verdana Bold, a sans serif, so that it would not take away from the text I wanted to emphasize. I made sure to use a visual hierarchy, drawing the eyes to my image and using the event information as supplementary. Beneath the logo I used ITC Lubalin Graph Std, because I felt like it worked to have a more detailed font go with this artistic logo. My target audience is college students, because this event occurs on campus to raise money for my sorority’s philanthropy, so I saw this creative decision as beneficial in reaching the youthfulness of my viewers while still providing readability.

The most intense part of my poster to create was the image in my text, as I clipped an image of a basketball to fill the type. It was difficult to find a picture that was big enough for the font to remain unpixelated when enlarged. I thought that it was a good idea to fill the letters with this image to portray the visual of a basketball in a creative way. It is also the only color on my poster. I shaped my text into a basketball shape, which contributes to my design. Overall, I think that my poster provides an effective visual of my idea and event while preserving an artistic flare

Week Six- Mikaelian

I created a poster for "Mountains for Miracles," a program run by the Jimmy Fund that plans mountain climbing exhibitions to raise money for cancer research (particularly children's oncology). Because this event is for children but will be attended by adults, I wanted to make the poster something people of all ages would enjoy.

For my visual, I was inspired by the cover of the book "Star Girl." On the cover is a yellow star that looks like it's drawn. I immediately thought of this when I wanted something that represented the miracle this organization is striving for. By making the star look as if it was drawn showcases the fact that this program is geared towards children.

I wanted to create an image of a "person" reaching for the scribbled star, and thought making the title "Mountains for Miracles" into the shape of a mountain would really tie everything together. For the words "Mountains" and "Miracles" I used a font that was very blocky and messy, resembling rocks, and gradually stretched the letters to form the mountain. I then used a sans-serif font for the "for" in the title and all other information on the page. For the person I used the "X" in a font called Cutout. To make it look like a person reaching for the star I flipped the character's left arm downwards and angled it to make it look like the figure is stretching.

For colors, I wanted a muted pallet that is all earthy colors. I used a light light blue background to represent the sky, and a darker, muted grey/blue for the person and all the information included on the poster. I also made the "for" in "Mountains for Miracles" blue and the sans-serif font to separate the "Mountains" and "Miracles", which I made light green since I feel that it compliments the other colors in the poster well.

Week Six - Igbeare

I chose to make a poster for my church back home. Every three weeks they have a dinner for people in financial peril or homeless. The target audience was mostly middle-aged and families. I wanted it to be sophisticated and simple. I decided to play on the religious idea of bread, fish, and red wine. I wanted the table cloth to engulf half of the poster and make the food the center focus of the poster.

Typeface:

For the slogan I used Svoye Regular which is a script font. I decided to use script because it was geared toward a more adult audience. However, I still wanted it to be readable. For the information I chose Apple Chancery. I chose it because it was a script font and it is familiar with the church. I thought it made the poster more elegant with the script fonts.

Visual:

For all my pictures I used LiveTrace and the pen tool. I wanted the food to appear real in the poster. I decided to use the star tool to create an intimate and friendly atmosphere. I chose to put the 'come enjoy a hot meal' next to the stars so it would look like the words were stars. I decided to put the background in black because of its simplicity. I also used the spray tool to create the image of smoke.

Overall, I like my poster, however now that I'm looking at it I would have moved 'those experiencing hardship' to the left margin so it would be easier for the readers to follow. I also would have made the slogan compliment the visual more because I don't think people would get that the words were supposed to be starry-like.

Mel Fish - Poster Project

Rationale-

The client for which this poster was designed is the Move Along Foundation. This is an actual client of the Zeta Beta Tau Fraternity, which was the leading influence as I solved the design problem. This poster was designed as the first of a series of posters representing the improvised sports that Move Along offers, so I was limited to the sport of wheelchair basketball. It was difficult for me to link the visuals of a wheelchair (or handicapped person) with basketball. After all, the reader is almost guaranteed to not be conceptually familiar with the sport when seen on a piece of 11 x 17 paper. To solve this, I decided to impose the texture of a basketball onto 'players' and put them on a basketball court to further carry the idea. The wood gradient was used to further represent the court, something I feel is vital to my design. I was not limited by color or printing issues, so the use of color makes sense for this design.

Type-

The typeface that I used was ITC Clearface Standard. I feel that this works because I am advertising an auction, an event that should be perceived as classy and significant. Clearface, to both me and the director of Move Along, is easy to read, significant, and elegant enough to advertise such an event. I used CAPITAL letters for the headline of the poster, mainly to draw the reader away from the visual at the top of the page and down to the information. The curved Zeta Beta Tau... is utilized to encompass the center circle, emphasizing the shape and concept of the poster.

Visuals-

To create the basketball court, I used the rectangle and circle tools. For both the top and bottom, it is meant to activate gestalt principles, where the reader must visualize both a basketball hoop at the top and the rest of a center circle at the bottom. When creating the 'players,' I used the detect images tool in InDesign, copy and pasted the the outline into Illustrator, and then clipped the texture of a basketball to fill in the players. The X's on the poster were done the same way, except that I used the color dropper to fill them in with a black fill. Finally, I used the Wood gradient available in Illustrator to create the texture and look of a basketball court.

Cohn- week 6 poster

Unfortunately I couldn't post my poster because I saved it as an InDesign file which can't open on my computer and a jpeg instead of a jpg. The jpeg file won't properly upload onto blogger. My poster was for a not-for-profit group that sponsors inner city youths the chance to enjoy a summer camp experience, with the idea that the camp experience provides an educational experience that cannot be taught in a class room. After speaking with a member of the group, SCOPE, he said they usually target adults with deep pockets who enjoyed the camp experience as a child. That is when I decided I wanted my poster to be simple and to appear as if a child did it. I wanted there to be one central image, which was the sun, and a my main slogan, "Help bring Light to those Who Need it Most." For my typefaces I chose Handwriting Dakota for my main slogan, which looks very childish and almost as if a kid wrote it, then I used Comic Sans for my description of the group as well as the event information, because it is a little more professional but yet still child-like. I felt that I achieved the gestalt look by having my main slogan and central image centered on the poster, the description of the group aligned to the left, and the event information aligned to the right. I think my poster was very appealing and basic enough that it will get people's attention and keep it.

Week Six - Stanislaus

Design Strategy and client information:
The non-profit organization I chose to use was the Make a Wish Foundation. The demographic of the organization is mostly geared towards children who have life-threatening conditions. The mission of the Make a Wish Foundation is "we grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy." From this mission statement you can see that the goal of Make a Wish it to give children with severe diseases the wishes they have always wanted. I chose this organization because of its mission and its want of helping children. When I first saw the event being hosted by the Make a Wish Foundation, Dishes for Wishes, what originally came to mind were the dishes from the movie, Beauty and the Beast however, I had to alter my idea as a result of not being able to use images from Google. However, I came to another solution and was able to still develop a poster for the organization. From this poster, I am trying to grasp the attention of the viewer and have them want to come out and support the event. I didn't want the poster to make people feel bad for these children with these diseases, I instead wanted to create something fun yet still able to get the point across. I believe I have accomplished that.

Choice of Typefaces:
I chose to use Americana Std. for the "When you wish upon a star..." beacuse I felt that the font had a dreamy look to it. It is easy to read from a viewer's point and I believe that this serif font was able to enhance the dreamy, starry effect portrayed in the poster. I decided to use Cantoria MT Std. for the information because I felt that it complemented well with the Americana Std. and it pops out at the viewer.

Visuals:
I created the plates, star and teapot in Adobe Illustrator. I used the shape tool in Illustrator to create the plates and the star. For the teapot, I used the pen tool within Illustrator and traced an image of a kettle off of Goofle and onto Illustrator. I curved the words for "When tou wish upon a star..." by going to Object, Enevelope and Arch tab in Illustrator. I chose to make the dishes a cream color; it isn't to bright yet it stands out. I used c1m0y19k0 for the plates and teapot and for the star I used Pantone 109C. I decided to make the font white so it stands out from the background and I proceeded to put the Make a Wish logo in the star because I felt that the placement there emphasizes the idea that a star symbolizes a wish. For the background I decided to use c100m100y25k25 for the sky and for the ground I decided to use c90m30y95k30. Overall, I believe the colors mesh well together and I am very happy with the overall project.

Week Six - Seo

This organization called “Cheon Ji In” is one of the clubs in Syracuse University and they play music with Korean traditional instruments. I decided to make the poster of this organization, convincing people to join the club. Apparently many people, including I did not have any knowledge of this organization of what kind of music they are playing. I visited them, observing their practices and I realized their performances were similar to the Blue Man Group. My target audience for this poster is the college students who are not only interested in music but also wanted to release their stresses. I think this organization has great way of releasing their stress and enjoying of what they are doing.

Choice of typefaces:
The music they are performing actually called “Samulnori” which is the old tradition Korean performance in the history. They have specific performance with the Korean traditional cap called “Sangmo” and it attaches with long single band on the top for twirling. I used this idea, making words with this long band instead of using the formal typefaces. I did this using pen points in illustrator; thus, it does not follow the baseline and the letter sizes are all different. The formal information about the information on the bottom and the mid left side, I used ABCD , the old fashioned style of typeface which has similar concept of this organization.

Visuals:
In the Gestalt principles, I used closure which makes the shape in incomplete, but it has enough images to visualize the complete shape. I think this was effective because not it keeps in simplicity, but it makes poster look more sophisticated. Black and white formation is good strategy for focusing one typical shape or words and it makes readers easily understandable and grabs attentions in a few seconds. Placing the color of black as a background makes the main white objects more accentuated than the placing the white color as the background. I used red color for the name of the organization on the mid right side in order to emphasize the name because it is hard to remember.

Week Six| Murphy

Erica Murphy| Poster Rationale

Design Strategy

The non-profit organization is the Lion’s Club, which is an organization that raises money to help the blind. It represents an older demographic and the events they hold reach an older demographic as well. I thought that a successful way to showcase the “All you can eat breakfast” was to make the poster seem childlike and handmade. This way, it makes the participants think of their grandchildren or children and the handmade projects they used to make as kids.

I was having trouble thinking of an image and slogan that related to the Lion’s Club event. Eventually I drew the similarity between “Lion’s” and the Wizard of Oz. I took “lion’s and tigers and bears” and replaced it with certain aspects of breakfast. I think that this fit well with the child theme because every child knows the Wizard of Oz and every parent knows it as well.

_­Choice of typefaces

I wanted the typefaces to look like something a child would pick. The boldness of Antique Olive had a little flair that would attract a child’s eye. It stood out just enough without overtaking any of the other elements of the poster. I chose a serif font for the details so they were easy to read. The serifs on Bembo Std add a little extra to the traditional serif font.

Visuals

I used mostly the pen tool to create my visuals. I traced various pictures and letters in order to create the yellow brick road. I chose a golden yellow (C:10.44 M:23.11 Y: 100 K:0) to represent the yellow brick road and added a filter to give a textured look. I decided to use a gradient for the background color because a plain background looked too bland. The blue and green are supposed to represent grass and sky.

The text and visual follows a “Z” pattern, so the eye is easily able to follow what is going on. I also wanted the poster to bleed because it gives the poster more of a finished look. Also, kids rarely leave space when they color, so their posters certainly would not have white space either.

When approaching my poster for the first time, my primary focus was the demographic for my poster’s not-for-profit organization. My poster was advertising for my sorority’s annual “Build-a-Backpack” event, so my main target was a college student. We are usually supported by a lot of members of Greek life but I really wanted to reach out to the Syracuse community as a whole. This is reflected in my poster as I exaggerated the main event rather than the sorority holding the event. College students are known to be busy and rushing around to classes so I aimed for a simple poster, with minimal type. I also used color in my design because I thought it would catch the eye faster. Color gave the poster energy and a more childish feel, which emphasized the mood of the event. Most importantly, the sorority could afford to do this.

For the top of my mountain of backpacks, I knew from my sketches that I wanted an extremely bold, thick typeface. The typeface needed to stand out because it would be placed on top of a clustered and powerful image. Using a slab serif would be efficient. Aachen was just what I had imagined and it really looked like it could represent constructing or building of something. I didn’t even need to use all caps because it was strong enough in lowercase. However, this typeface became extremely hard to read as body text. Instead, I chose to use Myriad Pro, which I also used in my resume. I really like this font because it is simple and plain. I didn’t want to make my poster chaotic with clashing fonts. Both fonts had easy readability for quick reading because the typeface was either extremely large or very plain.

My main image is a cluster of purple children’s backpacks. I first live traced the backpack from an original image and then continued to copy-paste the image until I had enough to fill my intended space. Each backpack was rotated and specifically placed to make the pile look realistic. The event’s title was placed on top of the pile of backpacks to represent the idea of building up to something. I also thought the image led the eye perfectly to the title, which I intended viewers to look at first. I liked the blank space on the top left because it countered this crowded, cluster of backpacks and kept the poster simple. I used my slogan “Packing the tools kids need to succeed!” as a base level. It grounded the whole image above it. Lastly I added the information for the event and placed the logo at the exit point. I was hesitant to include the logo of Prevent Child Abuse America because I was worried about it clustering the bottom of my poster. However, I thought that it made the event a lot more legit and reputable. I chose a light blue background because it was subtle and mellow. The purple was a tiny bit more vibrant in that it stood out yet didn’t overpower the entire poster. Overall, I am very pleased with my poster.

Week Six | Palladino

Design Strategy and client information:

Founded in 2005, Autism Speaks is the nation’s largest autism advocacy and science organization, dedicated to raising awareness people with autism and advocating for the needs of those affected as well. In addition, Autism Speaks provides funding for the research of causes, treatments and prevention for autism. The organization is all about the power of a community voice, the voice of the autism community, and using that voice to urge lawmakers and government to take the needs of those affect by autism seriously and join the search for the missing pieces of the puzzle. The symbol of the organization is, none other than, a light blue puzzle piece, and their slogan is, “Autism Speaks. It’s time to listen.” for my design strategy, I wanted to create a simple poster to reflect the goals of the Autism Speaks community while advertising one of their upcoming walk events in New York City. After researching the organization and visiting their Web site multiple times, I was able to get a feel of the style of the organization, which was simple and straightforward, but with a softer approach to evoke sympathy and sensitivity. Autism Speaks means business, but with a quiet confidence that prefers educating others of their message rather than forcing their opinions upon the general public.

Choice of typefaces:

All of the type on my poster is in Cronos Pro, a humanist sans typeface that I believed to mimc the typeface of the Autism Speaks logo. Although it is not exactly the same as the organizations logo, I enjoyed the style of the typeface and how the letters don’t have many rough edges to them. Some of the letters, such as the lower case “t” and lower case “y” have curves to their ends. I wanted the typeface to have the same kind of softness and simplicity that I saw on the Autism Speaks Web site. Their Web site is made up of mostly sans serif typefaces and darker pastel colors of blue, green, orange and gray. This is why I chose to keep the typography and its color simple like theirs, using the same colors as well.

Visuals:

I started to create my visual by taking the blue puzzle piece from the Autism Speaks logo and tracing it with the pen tool in Illustrator. I wanted to make my puzzle piece unique while still having it bare some recognizable resemblance to the Autism Speaks logo. My conceptual idea followed, which had me making the puzzle piece into a puzzle person playing an old-fashioned game of telephone with cups and string. My idea behind this was that messages can be misconstrued when passed from person to person. In the past, Autism Speaks has been faced with controversy from the autism community at large, with many people affected by the disorder claiming that they didn’t want Autism Speaks “speaking” for all those with autism. The message of advocacy and understanding used by Autism Speaks has been misconstrued in the past by others, however it has always stayed the same. At the end of the day, Autism Speaks wants people with autism to be heard and have a voice in society, and it is society’s choice to listen or not. The game of telephone signifies this, because messages could be misunderstood as they travel along the path from one person to another, however we all have the choice to listen to the real message and act to make change in our society. I then moved all of my images into InDesign, and, using CMYK color, constructed my poster. The only image I used from online was the Autism Speaks logo on the bottom right corner which was saved as a GIF format with 72 pixels/inch.

Week Six - Rinder

Design Strategy:

The intended audience for my poster is anyone 18 or older, but mainly just women. I wanted the poster to express the meaning of the event with a simple, clear headline, that tied to the visual. I wanted it to follow the color scheme of other events and organizations that are attached to breast cancer research. This allows the reader to understand what the poster represents without reading all of the text.

Visuals:

I used the ‘pen tool’ to create both the outline of the girl doing Pilates, and the breast cancer ribbon in the word ‘Focus’. I traced an image of a girl in a Pilates move, and the breast cancer ribbon.

I used a pink background to stay with the idea of breast cancer research. I also added an outline of the pink breast cancer ribbon as the ‘O’ to give an even clearer idea of what the event was about.

I used a darker pink strip across the bottom of the poster to highlight the information about the event. The strip also reminded me of the rubber stretch bands that are used in Pilates.

Choice of Typefaces

I wanted the type to agree with the overall concept of the poster. I wanted it to have a sense of calmness, and informality to it to go along with the idea of doing Pilates. For this I chose a sans serif font, Briem Script Standard Regular. I found this particular script font to seem more relaxed than other fonts, as well as easily readable.

I also wanted the type to have a hint of femininity since the event benefits breast cancer research. The Briem Script font also worked well for this since, although a sans serif, it had a little more movement and curve to the ends of the letters. I felt that this added the feminine feel I was looking for. I chose to use the same font for both the heading and the information

Week Six, Stefaniak

Design Strategy:

I wanted to create a poster that intrigues the audience in a visual and modern way as well as create interest in the event and its purpose. In addition, I aimed to broaden the scope past the regular audience that art auctions target since they mostly attract art and animal lovers. In having relatively no parameters, (my organization was paired with a larger organization for this event), I was able to create my design to the best of my ability using full color and design.

Typefaces:

Since the design is intricate and multi-layered, I felt that a sans serif font would work best for the headline. Folio Std provides the design with a coherent typeface that mirrors the thin and thick brushstrokes of the cat. To further imitate the picture, I decided to use the medium weight for the main words “Support” and “Pawcasso,” and the light weight for the words in between. I felt this also sandwiched in the message to create a compressed and direct headline. For the information below the headline, I decided to use a complimentary sans serif typeface, Gill Sans Regular, to tie in the information to the design.

Visuals:

I created the visual in Adobe Illustrator by using a mixture the different tools (pen, pencil, paint) and CMYK color and its adjustments. I wanted to hand draw a visual that combines Picasso’s style of art and the use of an animal to pull in the main headline and the event. The use of duller CMYK colors adds a modern flair to the otherwise heavy color palette that Picasso used; otherwise, I would have added too much bulk to the design and lost the connection between the picture and the event. In keeping the design modern, I wanted it to rest on a soft background that compliments the color; I used CMYK in InDesign and adjusted the colors.

Week Five- Mikaelian

A classic example of Gestalt is the WWF (World Wildlife Fund) panda logo. The panda is actually incomplete, meaning the drawing of the panda isn't a closed shape. The white bleeds out of the shape of the panda and isn't defined by any strokes or lines, but the black objects make the image appear like a panda. The placement of the panda's ears and the curve of the black portion of its body helps people understand where the "lines" should be. This is because if people can interpret enough of the shape, their minds are able to "close" the white areas, completing the picture. This type of Gestalt principle is called "closure." Closure is when the image isn't complete, but there is enough information for the eye to complete the shape. This logo is obviously really successful and has been around for a while. It's very simple, but the use of closure makes it more unique.

Week Five | LaSorsa

Absolut Vodka successfully uses the Gestalt principle in this Absolut Citron advertisement. The advertisement is definitely creative, in that it uses the peel of a lemon to imitate the shape of the signature Absolut bottle. The viewer can easily identify with the shape and associate the peel with the lemon-flavored vodka. Even better, the type reads "Absolut Appeal" which again draws back to the lemon "peel." Everything in this as plays upon one theme and keeps relating back to the Absolut Citron. This conforms to one of the parts of Gestalt's theory: continuation. The objects are placed separately: however, they create a visual that means something significant as a whole. The ad is simple, concise but is presented with an edge (mainly, the use of one color on a black, white, gray background). I think this ad uses the principles of Gestalt in a simple way yet proves to be very effective.

Week Five - Igbeare

The poster describes the principle of gestalt. The theory of gestalt describes how people organize visual elements into groups like similarity, continuation, closure, proximity and many others. This coke ad is a good example of gestalt. The viewer immediately knows what the product is about because of the plant. The advertisers combine typography with the plant to convey the message. I like how they made it seem as if the plants were growing out of the bottle. This idea is very creative and fun.

When I came across this poster, the aspect of the design which caught my eye were the 2 bloody Band-Aids. Not only did I notice one, but right when I saw the one on top, my eye was immediately drawn to the other below it. This just shows how gestalt designs work; when images are aligned, it naturally leads the eye to the other which coincides. The word TAXI is completely aligned in this poster, and it naturally leads the eye down the poster. This is effective for the design, as it leads viewers down the page, eventually to the information that actually matters.

Cohn-week 5 gestalt

This advertisement seems like it carries the gestalt principles we have studied in class. This image would look great for a poster because it is simple but powerful. It is made to replicate the Uncle Sam "We Want You!" for the US army poster and is very appealing. The smiley face pointing downwards toward the slogan makes it appealing to the eye at first glance as well.

Week Five - Seo

When I think of gestalt principle using in advertising, the advertising with a certain object or image which connected with the message becomes much stronger than the advertising with just words and letters. Today’s ads become more visualized and worked better in order to grab consumers’ attentions. This ad is from Coca Cola, promoting its new product: The Diet Coke with Lime. Instead of displaying the general feature of the coke, they sliced the coke which shows the actual limes into the coke can. Although this ad might seem little exaggerated with the product, it certainly grabbed the consumers’ attentions and perfectly matched with what they wanted to convey and deliver to the people.

Week Five, Stefaniak

It's said that the mind can do some pretty amazing things when it comes to text and language. For example, studies have been done to prove that the order of the letters in a word doesn't matter as long as the first and last letter remain in their correct places. [Can you raed tihs?]

Likewise, it can be seen that an incomplete letter can also give way to

an understanding of the whole word. In using Gestalt

principles, specifically of closure, this poster proves that

the phrase can be read though the words are clearly left undone. We can try to trick the mind, but can our sight really fool us when it comes to text?

Week Five | Palladino

This advertisement for Nespresso coffee machines is a great example of gestalt because it encompasses a conceptual idea in a formulated image while still getting it's message across. By combining the multiple coffee cups to make the form of a Christmas tree, Nespresso advertisers can gear towards the holiday shopping season and creatively sell their product. They cleverly associate the "Christmas taste" with their product, not only by producing a typical simulacrum of the holiday through their product, but also by the simple headline, "Enjoy the Christmas taste with Nespresso coffee machine." Normally, one my see this headline as too blunt or not conceptual enough, however, there is a balance between simplicity and conceptuality with the headline and the image, respectively. The headline can be very simple, and in fact, should be as simple as possible, to balance out and connect with the conceptual image.

Week Five-Schwartz

This image stuck out to me as a good example of the gestalt principles because of the way that the messages come across clearly and to the point. It is clear that it is very thought out, and the message is conveyed in a simple and straightforward manner. It is a concise advertisement for eyeglasses. It is also very creative and emphasizes closeness, as everything outside of the glasses is blurry but the difference that these glasses makes is very obvious through the image. The thoughtfulness of this ad is very apparent, but it still manages to do a unique and creative job of portraying the underlying message.

Week Five - Rinder

I think the IBM logo is a great example of gestalt principles. Instead of viewing this image as a series of distinct lines, our mind puts the lines together. We see the blue lines collectively. Essentially, our mind fills in the empty spaces between the lines. We end up seeing the image as 3 blue and white striped letters.

It is a very simple design, but one that clearly expresses gestalt principles.

Week Five|Murphy

When I think of Gestalt design principles, I think of objects and pictures that mess with they eyes and force close scrutiny of that object or picture. I think that this poster represents the principles of similarity and figure and ground. All posters that are created out of smaller pictures represent Gestalt principles. Each smaller picture is similar in size and color. This makes it hard for the eye to focus on something because the figure and ground blend together. At one moment, the figure can be Uncle Sam, and the next it can be a bunch of unrecognizable pictures. Gestalt principles are useful when creativity is key, but sometimes they hinder readability. I would be interested in the Uncle Sam poster as decoration, but I would not want it to try and sell me something. There is too much for the eye to focus on for this type of design to be successful as an ad.

Week Four| Murphy

Erica Murphy | GRA 217.4 | Project 1 Rationale

Design Strategy Once I developed an idea in my head, it was difficult to get it onto paper in a creative way. I knew how I wanted to match the wordmark and headers, but the design for the body of the resume was hard to figure out. The design I chose is simple, easy to follow, and easy to understand. It reflects my ability to know what I need to accomplish and complete it in a successful manner. Whoever reads this understands what I believe is more significant and sees the skills I can bring to the company. After I designed and colored the headers, my resume still looked a little drab. I wanted another touch of style. When looking at my resume, the dates and locations accompanying my experience and education appeared lost on the page. Instead of looking organized, it looked sloppy. Connecting the top lines added order and gave the eye something to follow in a way that made sense.

Choice of Typeface I wanted typefaces that were interesting, but easy to read. I chose the typeface Joanna extra bold for my wordmark because I liked how the M’s connected to make that perfect rectangle. That rectangle added some spark to an otherwise boring name. I preferred a slab serif type because the serifs lined up and looked clean cut. I made all the letters lower case except for the two M’s because it created symmetry on both sides of the M’s. There are 5 letters on each side to once again make my name look clean cut and professional. I used Ellington Mt Std in regular for the body of the resume because it was easy to read, but still caught my eye with the angled, old style serifs. I enjoy the contrast between the two typefaces because they combine style and class, which are qualities I hope to demonstrate in the interview.

ExtrasI added color to my resume to keep it from looking so bland. Each heading is a dark blue, which stands out from the black and white, but not too much . I chose to make one letter a different color and upper case in the headings because I wanted the reader to think back to my name. When there are three reminders, how will my future employer forget me?

Week Four- Mikaelian

please ignore the watermark, the document converter i used put it there.

Week Four- Mikaelian

For my resume, I wanted to create something that was professional yet modern and unique. As a public relations major, I will be applying for internships in the music industry and pr firms. Public Relations is still a very new career, and I feel in order to be successful in it you have to be professional, but "up-with-the-times." Because of this, I wanted my resume to look sophisticated and clean, but very current as well.

I decided to use a sans-serif font for both my name and the body text, since I feel it's more sleek. For my name I used ITC Avante Garde, and flipped it so it goes down the right side of my paper. I also bolded my last name to add contrast, and wrote my entire name in lower-case. ITC Avante Garde has an extremely large x-height, so I felt that upper-case were unnecessary and would ruin the layout of the wordmark. I also used Avante Garde for the headers, and Trade Gothic for the body text.

In order to make my resume stand out, I used deep purple accents throughout the page. I used purple lines to lead the reader's eye from my name to my contact information, and used the same purple lines under the headers of each section to tie everything together. I also used the same color purple bullets to separate my contact information, information for each job i've had, and for every other bullet point I used on the resume.

I feel that I was very successful in creating a resume that represents me, and will also help me stand out to employers while still looking professional and clean.

Week Four-Stanislaus

Design Strategy
For my project, I was trying to accomplish a clean, easy to read resume while at the same time have it be creative. My intended audience is whoever is hiring me for a position, most likely it would be a manager. I also wanted to reflect my skills attained from learning how to use Adobe InDesign. With this resume, I am trying to display my past and present work experience and skills in a clean yet artistic way.

I think that from my resume I can be perceived as professional yet imaginative. The periodic use of purple in the bullets, dashes and line breakers show a splash of color yet not over the top. I feel that the resume is fun however, presentable and enjoyable to the eyes.

Choice of Typeface
For my wordmark, I decided to use for most of my name, Gills Sans. The reason why I chose this font is it coordinates really well with the capital "N" used in my name. For the "N" I chose to use Bickham Script Standard. The reason why I chose this font is because I like the way both my first name and last name fit in with the "N". Overall, I feel that fonts coordinate well together, Gills Sans is an extremely readable font and very versatile.

Mel Fish

Design Strategy

As I began the design process, I decided that I wanted to have both a clean-cut and visually stimulating résumé. Since my target audience is a Public Relations firm in New York City, I determined that I wanted to represent myself as an experienced and modern creative thinker. I feel that these firms are innovative and in search for this type of intern. To accomplish this, I made a clear visual hierarchy, used a crisp shade of blue to guide my audience down the page, and used most of the space on my résumé for the ‘experience’ section. Through my use of blue for my last name, the second line of my contact information, headers, and bullet points, I feel it gives the résumé a modern feel, as well as effective eyepoints throughout the page.

Another major design decision was how to represent my name on the wordmark. My full name contains 7 letters, and I felt that a horizontal wordmark would not accomplish the image I am aiming for. To handle this, I created a stacked and colored wordmark, where I kerned the first two letters of my last name so that the M of my first name could sit symmetrically on top of my last name.

In creating my wordmark, I was drawn to the flat cross strokes of Memphis LT Std. Light for my first name. The reasoning behind this is that the letters sit flat on top of the superimposed (FI) and the ascender of the (H), in which I utilize the san serif quality of Franklin Gothic Std No. 2 Roman. This is especially true for the capital (M) in my first name. The stacked wordmark looks symmetrical and helps make my name seem less strange. For the body of my résumé, I used Memphis LT Std Light because not only does it have a relatively small x-height, but it is easy to read and has a crisp feel to it. The small x-height is important to my résumé because it helps save space, which was an issue as I went through the design process. For the ‘education’ section of my résumé, I felt it was still important for it to stick out even though it is at the bottom of the page. To do this, I made the font slightly larger for the information in this section

Week Four - Igbeare

When creating my resume I wanted it to be sleek, modern and professional at the same time. I knew i wanted to appeal to magazine editors, specifically fashion magazines. I used colors that were soft to contrast with the bold statement of my word mark. I wanted my creative side to show when making the resume. I decided to put my header vertically because it eliminated white space. It also looked more appealing. I put my information at the bottom because it looked better to put it at the end of the resume. I highlighted my experience positions because I wanted it to stand out from the rest of the words.

For my word mark I used Bodoni Regular because it is known in the fashion industry. I decided to put it in a white color because it stood out more and it complimented the other colors.I kerned and tracked my word mark to make it appear spacious and large. For my body text I uses Meridien regular. I wanted my body text to be professional. This serif was easy to read and still looked good with the Bodoni font. I think my resume conveys my professional and creative side.

Week Four- COHN

When creating my resume I knew I wanted to go more traditional rather than modern. I made my workdmark a little creative by slanting my middle initial and making it bigger to distinguish between my first and last names. For my font I used Garamond Pro because of its large family. There were a lot of different variations of type which gave me a lot of options in my body. I used bold, semibold, italic, and regular font at different points. I have a large amount of content so I decided to create a sidebar on the left side for my different group titles and a sidebar on the right for my dates, to look like a timeline. I hope my resume is appealing enough for a reader to read the whole thing because there is not much white space after my wordmark and contact info.

Week Four - Seo

Strategy:

For my resume design, I wanted to be look simple and concise. This resume I particularly designed for J.P Morgan, the one of the biggest company in financial industries. I decided my specific target for my resume and tried to follow the similar relations and concepts as the company contains with. First I created my name similar to the J.P Morgan’s logo; the light color of blue I used in my first name is the same color of the company. Additionally, I wanted to abbreviated my first name to B.K but since the full name is required for every resumes. Thus, I decreased the size of the letters into a half so that I accentuated my letter BK.

Typefaces:

For the typefaces I both used Didot for both of my headings and body contents. I tried to used only one typeface because I did not want any different font types between my name and body contents and also I did not have the much information in my resume. This is a sans serif which is similar typeface for the J.P Morgan. I tried to come up with the same font type to emphasize that I have great knowledge of this company. This font type looks extremely professional and sophisticated.

Week Four Schwartz

Strategy: When designing my resume, my aim was to produce a creative but professional expression of self. I wanted to add personality to my design and structure without taking it over the top. Because of my major, PR, I wanted to create a resume that would be broad enough to apply to a spectrum of jobs. I knew that it would be seen by mostly professionals, so I wanted to spark individuality in a different way. I made my wordmark creative while still maintaining its quality. I kept my resume bold and to the point, highlighting the information and experiences that I have had. I like the simplicity that it contains. I did not use color or any intricate design work for this reason as well, maintaining the quality of my content.

Typefaces: For my wordmark and headers, I used Eurostile LT Std. I liked this font because it was bold and also quirky. I was particularly drawn to the sans serif fonts, as I also used Thornburi for my body text. I like the clean cut image they portray. I chose to make my wordmark in all caps for a bold effect, and as a way to draw attention to the prominence of my name. I liked both these typefaces because they provided uniqueness through a seemingly simple font. I chose to maintain a pattern of bold, black, lettering through the entirety of my resume to keep consistently through style.

Week Four | LaSorsa

When approaching my resume, I was extremely particular about how my personality would reflect through this one sheet of paper. The field of Public Communications is extensive so I tried to stay specific to my style while maintaining professionalism. My target audience is a big firm that would respect my traditional but bold approach. My wordmark makes a statement and I believe that it will be a name that a reader will recognize. I was very inspired by the fashion industry and specifically the "YvesSaintLaurent" logo. I choose Bodoni Std for my wordmark because it is a well known fashion typography. I also liked how the type was clean and classic. However, I was careful about the sizing because Bodoni can easily overpower your work. For my body text, I used Myraid Pro for a softer and more legible type. The contrast between the two fonts was easy to distinuish and read just like a magazine. Even though I see myself on the more creative side of Public Relations, I did not want my resume to be playful and lack sophistication. I did not chose to add color to my resume. In order to maintain my creative side, I did rotate my wordmark ninety degrees. This gave my resume an edge while playing down the length of my name. My resume advocates for both my sense of style and my professional skills.

Week Four, Stefaniak

Strategy:

In today’s business world where staying on the current edge is crucial to success in the workplace, it’s important to have an equally current résumé. Especially in the art magazine field, using an outdated design or typeface might be the crucial error that causes a person to be passed over during the application process. For this reason, I’ve tried to produce a resume that reflects my personality as well as mold to the newly changing magazine field. In order to keep up with the flux and uncertainty of the future of magazines, my résumé’s goal is to provide prospective employers with a reason to hire me and help sustain the “dying medium.”

Likewise, I also set guidelines for myself in order to ensure a great résumé. By keeping to a simple design, my achievements and experience are able to stand out amid the rounded rectangles and crisp lines. But in using shapes as dividers and headers, I knew that a fresh color would make them pop; the pea green adds cleanness and originality to an otherwise black type résumé. Though my objective in my résumé is to become an editor/writer, the overall current theme of my résumé will help me break into the design-centered field of art magazines.

Typefaces:

Helvetica Neue UltraLight felt like the best choice for the wordmark and headline. Since it’s a sans serif, it provides the résumé with a streamlined and succinct effect that allows me for the use all caps without making it seem as if I’m too loud or forceful. The thinness of the font really worked for the design. In addition, Gill Sans Light seems to be the perfect complement for the body type. Not only does it continue the pattern of sans serif type throughout the résumé, but the weight and posture also allow for easy readability and cohesion, something I feel is important for a résumé.

Week Four Schwartz

Week Four | Palladino

Design Strategy:

Upon approaching this project, I wanted to try to cater my resume and its design to a specific audience, while also adding my personal touch and keeping it clean and professional. I modeled my resume’s design after Body+Soul magazine and its website, wholeliving.com, because I hope to apply for an internship with them over the summer. The style of both the magazine and the website is crisp, clean and simple, therefore I wanted my resume to mimic that style.

Choice of typefaces:

The typeface I chose for my wordmark and headings is the sans serif ITC Eras Std. I really enjoy the sans serif look and larger x-height this typeface has, and I believe it fits in nicely with the style I’m trying to emulate. Much of Body+Soul magazine and wholeliving.com use sans serif typefaces for their content, and they especially use sans serifs for their headings. I wanted my name to be in the top center of the page, drawing the reader’s eyes to it and capturing their attention. The aspect of ITC Eras Std I like the most is the unclosed bowl of the letter “a.” This gives the counter space of the “a” a unique shape and makes this typeface much more unique as compared to other sans serif typefaces. I also chose to make my wordmark and headings stand out more by altering their CMYK color values to create a soft, pastel green. This shade of green is very similar to the shade used in wholeliving.com’s wordmark.

I chose the oldstyle typeface of Bembo Std for my body text. Since I made my wordmark and headings more modern with a sans serif typeface, I wanted to make my body text more traditional and professional. Choosing an oldstyle typeface worked best for me, especially since Bembo Std.’s x-height and serifs create simple, readable letters. Overall, I think the marrying of modernity and professionalism in my resume is clearly established by my choice of typefaces and design.

TYPE CHALLENGE 2

Alright guys, here's the Valentine's Special type challenge. Look at the Godiva logo and email Professor Taylor the answer. The winner gets a free Starbucks card.

Week Four- Rinder

Design Strategy:

As a Magazine Major, my intended audience for my resume is editors or HR departments of women’s fashion, health, and/or lifestyle magazines. I wanted my resume to not only represent myself, but also to be appealing to such prospective employers. I wanted it to appear feminine, and stylish, but also clean and modern. I feel that I achieved this with my design and typeface choices.

Choice of Typefaces:

I like the modern, clean lines of the sans serif typeface, especially for a resume. I chose Thonburi to be the typeface of my body-text. It is very readable and works well as a small body-text.

For my word-mark and headers, I wanted it to have a little more flair than my body-text. I chose another sans serif typeface, Antique Olive. When enlarged in my word-mark, the ends of the letters (especially on the ‘a,’ ‘e’, and ‘r’) are slightly angled. I think it looks a bit sharper, and with more character, than if it was just completely straight.

I also kept my word-mark and headers in all lowercase letters to add something a little different to my name. I decided not to put a space between my first and last name, and to kern them closer together, because I like the appearance of the two lowercase ‘r’s lined up.

I made my first name bold, and blue to separate it from my last name, since they are both lowercase and kerned close together. I chose blue because, not only is it my favorite color and therefore represents an aspect of myself, but also because I feel blue evokes feelings of calmness, confidence, and truthfulness, all things that I hope I convey to future employers.