At first glance this font looks sort of cool--it's futuristic and definitely stands out from the rest of the crowd. But I don't think this is a good thing. The strange looking letters take away from what the word is saying. Instead, the reader just focuses on how interesting it looks and may become distracted. Imagine a word like EFFORT..it would have a consistent, giant line through the first three letters, which would hands down distract a reader from the word's context. I think letters like Y and M should be a little less eccentric, and stick more to its original roots. Things like this will put the reader more in their element, which would increase both comfort levels and effectiveness.
Sunday, January 31, 2010
Futuristic Fonts
At first glance this font looks sort of cool--it's futuristic and definitely stands out from the rest of the crowd. But I don't think this is a good thing. The strange looking letters take away from what the word is saying. Instead, the reader just focuses on how interesting it looks and may become distracted. Imagine a word like EFFORT..it would have a consistent, giant line through the first three letters, which would hands down distract a reader from the word's context. I think letters like Y and M should be a little less eccentric, and stick more to its original roots. Things like this will put the reader more in their element, which would increase both comfort levels and effectiveness.
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I agree with this comment. This font choice is extremely difficult to read. Also I don't understand the alphabet and numbers below the business's name. I don't see how it adds anything to the advertisement.
ReplyDeleteAlthough it looks futuristic, this font has been heavily influenced by symbology. It must be used with caution...perhaps a well spaced-out header in an article about ancient ruins?
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