Week Eight - Seo

MTV has a recognizable logo that is a great example of using Gestalt principle. The definition of continuous in Gestalt is that it occurs compelled to move through one object to another object. The first sight of this logo is the huge “M” then the eye follows into the letter “TV”. Putting the word “TV” into the letter “M” together is the creative way to make logo simple and sophisticated. They used the black and white contraction which makes logo more focused and accentuated because the color of black and white is the best combination color for contradiction. I personally love the letter M made up with the shape of the television which I think it was very innovative way of connecting the word TV.

Cohn-week 8 logos

The Philadelphia 76ers logo is a great example of effective gestalt principles. It uses the principle of continuation perfectly with the basketball. The basketball is at the bottom right of the team name, but has a streak attached to it that starts before the team name and continues under it and serves as an underline. The underline helps the visual perception of the logo and creates nice visual hierarchy. The basketball appears to be streaking from the 7 at the beginning to the S at the end which leads the viewer's eye to travel from left to right on the logo, easily reading 76ers.

Week Eight, Stefaniak

“Sinkit is a tool used to improve a golfer’s putting skills. For the name, we generated over fifty possible options and singled out Sinkit for its distinctness, phonetic appeal, and meaning. Sinkit’s logo reflects the purpose and effectiveness of the putting aid. The logo’s letterforms have unique characteristics—a balanced construction of geometric curves and precise angles—that suggest ideas of accuracy, technique, and advancement.” -from the logo creator

This logo, used by the company that creates aids to help golfers putt, successfully uses several Gestalt theories that are crucial to good design. First, it uses the principle of figure and ground to help the ball and the hole stand out amid the name of the company. Secondly, it uses continuation along the top header to lead the eye to the ball and eventually to the hole, connecting the idea of the putt to the I in the logo. The intended audience is the golfing community, and one golfer who reviewed the logo even said "that’s the best logo I have seen in a long ti anything's me. As a golfer, the concept stood out to me even before reading the description." The only issue with the design seems to be color, though. In a time where gender neutrality is extremely important, the logo emits a strong sense of femininity due to the richness of the pink. If holding back the design from being successful, the color would be it.

[http://logooftheday.com/2009-06-25-sinkit/]