Week Seven - Igbeare

This ad follows the gestalt principle of the figure-ground phenomenon. This principle lets the audience know what image the audience should be focusing on and what image should be in the background. In this Tide ad we get to see an outline drawing of the soup and the shirt. In this case, both images are in the dominant view. The slogan for this ad is "Because Stains love your Clothes" this is a creative and fun way to convey the message to the audience. I really liked the color they used because it is similar to the colors of the Tide logo. I thought it was a smart idea to use a vivid orange and a light green because these colors do stand out. In addition, the audience is able to see the outlined faces. Tide was able to effectively display their message with the use of colors and the images.