TYPE CHALLENGE 3

This is gonna be tricky, but the font is in the Adobe Library. Here's your type challenge for the week:

The Newhouse Signage!

Figure out what it is and email Professor Taylor right away for your Starbucks gift card. If you're not a big fan of coffee, like me, you can always pick up one of those delectable chocolate madelines...yumm!

Mel Fish

Design Strategy

As I began the design process, I decided that I wanted to have both a clean-cut and visually stimulating résumé. Since my target audience is a Public Relations firm in New York City, I determined that I wanted to represent myself as an experienced and modern creative thinker. I feel that these firms are innovative and in search for this type of intern. To accomplish this, I made a clear visual hierarchy, used a crisp shade of blue to guide my audience down the page, and used most of the space on my résumé for the ‘experience’ section. Through my use of blue for my last name, the second line of my contact information, headers, and bullet points, I feel it gives the résumé a modern feel, as well as effective eyepoints throughout the page.

Another major design decision was how to represent my name on the wordmark. My full name contains 7 letters, and I felt that a horizontal wordmark would not accomplish the image I am aiming for. To handle this, I created a stacked and colored wordmark, where I kerned the first two letters of my last name so that the M of my first name could sit symmetrically on top of my last name.

In creating my wordmark, I was drawn to the flat cross strokes of Memphis LT Std. Light for my first name. The reasoning behind this is that the letters sit flat on top of the superimposed (FI) and the ascender of the (H), in which I utilize the san serif quality of Franklin Gothic Std No. 2 Roman. This is especially true for the capital (M) in my first name. The stacked wordmark looks symmetrical and helps make my name seem less strange. For the body of my résumé, I used Memphis LT Std Light because not only does it have a relatively small x-height, but it is easy to read and has a crisp feel to it. The small x-height is important to my résumé because it helps save space, which was an issue as I went through the design process. For the ‘education’ section of my résumé, I felt it was still important for it to stick out even though it is at the bottom of the page. To do this, I made the font slightly larger for the information in this section

TYPE CHALLENGE 2

Alright guys, here's the Valentine's Special type challenge. Look at the Godiva logo and email Professor Taylor the answer. The winner gets a free Starbucks card.

TYPE CHALLENGE 1

Here's your first type challenge task:

1) Take a walk down to Marshall Street.
2) Stop at Augies.
3) Take a good look at their name board and tell us what the font is.
4)Email your answers directly to Professor Taylor.

The first correct answer will receive a Starbucks gift card. Well this should be fun...

"Letter Response," Stefaniak

What should be so important as a person's safety is seemingly ignored by the font used in this warning. As a sticker on the inside of a subway door, it should use text that is alarming at the least. A loud, largely bold and uppercase type might do the trick, but instead, the lowercase letters and extremely large x-height detract from the reality of what the message is trying to convey. If you lean on the door and the door happens to open, you won't fall onto a fluffy mattress of feathers and pillows of which the font gives the impression. Instead, something severely harmful might be the result.