Magazine | Murphy

Decision to choose story

My family and I will be attending the World Cup this summer. We are extremely interested in soccer and were ecstatic to find out that we received tickets through the lottery system. Even though I am passionate about soccer, I do not know much about soccer on a world stage. I thought it would be a good topic to choose, so I can do some research prior to my quest to South Africa. It turned out to be a good decision because I enjoyed researching and looking for pictures. I learned a lot about the topic along the way.

Type

The title of my magazine is in News Gothic Std bold. It is a strong and simple sans serif, which I think fit perfectly with my topic. The World Cup is a prominent event, so it needed classy representation. The body text is Minion Pro in regular. It is a serif with definite readability. I made my captions italic in Myriad Pro because I wanted them to stand out from my body text. To continue with my visual continuity, I also used Myriad Pro in my sidebar, but I chose regular instead of italic. My headline is a more funky type, Khaki Std. I liked how the spots around the letters looked like grass coming up from a field. I thought it fit well with my topic.

Color Information

I pulled most of my colors from the pictures I used on the spreads. The green in my headline is C:75.62 M:23.06 Y:88.72 K:7.49. The green used for the sidebar is C:78.24 M:8.62 Y:73.32 K:0.36. The background of the first spread is automatic and the text is either automatic or white.

Picture Information

-World Cup loge-: www.shine2010.co.za/ Community/blogs/goodnews/- 721KB

-Cover Photo- www.goafrica.com- 623KB

-Main picture on first spread- www.fifa.com/worldcup- 3.3MB

-Main picture on second spread-www.zimbio.com-98KB

-Stephan Pienaar- www.zimbio.com-98KB

-Stadium pictures- www.fifa.com/worldcup- two at 66KB, two at 33KB

Week Six, Stefaniak

Design Strategy:

I wanted to create a poster that intrigues the audience in a visual and modern way as well as create interest in the event and its purpose. In addition, I aimed to broaden the scope past the regular audience that art auctions target since they mostly attract art and animal lovers. In having relatively no parameters, (my organization was paired with a larger organization for this event), I was able to create my design to the best of my ability using full color and design.

Typefaces:

Since the design is intricate and multi-layered, I felt that a sans serif font would work best for the headline. Folio Std provides the design with a coherent typeface that mirrors the thin and thick brushstrokes of the cat. To further imitate the picture, I decided to use the medium weight for the main words “Support” and “Pawcasso,” and the light weight for the words in between. I felt this also sandwiched in the message to create a compressed and direct headline. For the information below the headline, I decided to use a complimentary sans serif typeface, Gill Sans Regular, to tie in the information to the design.

Visuals:

I created the visual in Adobe Illustrator by using a mixture the different tools (pen, pencil, paint) and CMYK color and its adjustments. I wanted to hand draw a visual that combines Picasso’s style of art and the use of an animal to pull in the main headline and the event. The use of duller CMYK colors adds a modern flair to the otherwise heavy color palette that Picasso used; otherwise, I would have added too much bulk to the design and lost the connection between the picture and the event. In keeping the design modern, I wanted it to rest on a soft background that compliments the color; I used CMYK in InDesign and adjusted the colors.

Week Four, Stefaniak

Strategy:

In today’s business world where staying on the current edge is crucial to success in the workplace, it’s important to have an equally current résumé. Especially in the art magazine field, using an outdated design or typeface might be the crucial error that causes a person to be passed over during the application process. For this reason, I’ve tried to produce a resume that reflects my personality as well as mold to the newly changing magazine field. In order to keep up with the flux and uncertainty of the future of magazines, my résumé’s goal is to provide prospective employers with a reason to hire me and help sustain the “dying medium.”

Likewise, I also set guidelines for myself in order to ensure a great résumé. By keeping to a simple design, my achievements and experience are able to stand out amid the rounded rectangles and crisp lines. But in using shapes as dividers and headers, I knew that a fresh color would make them pop; the pea green adds cleanness and originality to an otherwise black type résumé. Though my objective in my résumé is to become an editor/writer, the overall current theme of my résumé will help me break into the design-centered field of art magazines.

Typefaces:

Helvetica Neue UltraLight felt like the best choice for the wordmark and headline. Since it’s a sans serif, it provides the résumé with a streamlined and succinct effect that allows me for the use all caps without making it seem as if I’m too loud or forceful. The thinness of the font really worked for the design. In addition, Gill Sans Light seems to be the perfect complement for the body type. Not only does it continue the pattern of sans serif type throughout the résumé, but the weight and posture also allow for easy readability and cohesion, something I feel is important for a résumé.