Week Nine, Stefaniak

Strategy:

I wanted to create a logo for myself that was simple and modern yet described my personality and sparked interest in the receiver. I knew that since my name isn’t visual, I needed to take a different approach to creating a logo. Though I’m not sure in which field exactly I want to go, I knew I wanted to create a design that mirrored graphic design, the field in which I'm considering entering in the magazine industry.

Typefaces:

I chose a serif typeface, Americana Std Extra Bold, for the logo itself because it created a thick and bold feel for the four grouped letters. For my name under the logo and the name and address on the back of the envelope I used Cochin Lt Std to mirror the bold feel of the logo above, yet it adds contrast because of its cleanness. I then chose ITC Veljovic Std Book for the back of the business card and the address on the stationery because it followed the same serif pattern but it created easy readability and wasn’t too bold in contrast to the logo.

Visuals:

For the logo mark, I typed out each individual letter in Illustrator, drew a line above and below where I wanted the letters to reach, and then adjusted each letter so that it fit perfectly between the lines. I then changed each color of the letter to follow the design that I wanted, moved them inward so that they would overlap, and then changed the opacity so that the color of the letter underneath would show through, creating visual interest. Since I wanted to create a graphic design feel, I chose to manipulate the CMYK pattern in a way that reflects my personality while retaining the classic design pattern. Therefore the letters in order are variations of CMYK, though I chose to change the last letter, T, to an interesting color that pops and doesn’t get too lost in the standard graphics color scheme.

Week Nine - Seo

Design Strategy:
I first thought the logo should represents who I am, so I was focused on how other people would perceive me in general. Other than showing my ethnic or characteristics through the logo, I simply wanted to show my appearance through the logo. In this way, people would easily recognize me by looking at the logo itself.

Typefaces:
I chose ASD for my typeface because it has no curved serifs. Because all of my initials, which originated from my logo, are mostly designed with straight lines the following letters should be consistent with the shapes and patterns. ¬

Visuals:
The logo contains every initials of my name: B,K and S. The shape of glasses is the letter “B” and the eyebrows with the line right below show the form of letter “K”. I made a little cracks on the lens to show the letter “S”. I also put the two yellow dots to stress the form of glasses.

For the background color, I chose dark gray which is the best color to use as a background for color matching purposes. Therefore, I put seven colors of rainbow which perfectly matched with the background and helped the visual more sophisticated.