The Philadelphia 76ers logo is a great example of effective gestalt principles. It uses the principle of continuation perfectly with the basketball. The basketball is at the bottom right of the team name, but has a streak attached to it that starts before the team name and continues under it and serves as an underline. The underline helps the visual perception of the logo and creates nice visual hierarchy. The basketball appears to be streaking from the 7 at the beginning to the S at the end which leads the viewer's eye to travel from left to right on the logo, easily reading 76ers.
Showing posts with label 76ers. Show all posts
Showing posts with label 76ers. Show all posts
Friday, March 12, 2010
Cohn-week 8 logos
The Philadelphia 76ers logo is a great example of effective gestalt principles. It uses the principle of continuation perfectly with the basketball. The basketball is at the bottom right of the team name, but has a streak attached to it that starts before the team name and continues under it and serves as an underline. The underline helps the visual perception of the logo and creates nice visual hierarchy. The basketball appears to be streaking from the 7 at the beginning to the S at the end which leads the viewer's eye to travel from left to right on the logo, easily reading 76ers.
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