When I think of gestalt principle using in advertising, the advertising with a certain object or image which connected with the message becomes much stronger than the advertising with just words and letters. Today’s ads become more visualized and worked better in order to grab consumers’ attentions. This ad is from Coca Cola, promoting its new product: The Diet Coke with Lime. Instead of displaying the general feature of the coke, they sliced the coke which shows the actual limes into the coke can. Although this ad might seem little exaggerated with the product, it certainly grabbed the consumers’ attentions and perfectly matched with what they wanted to convey and deliver to the people.
