This outdated Apple Mac logo is a prime example of the use of Gestalt principles. Continuation is when the eye is lead from one object to another. The line used to make a nose leads the audiences from the top of the logo down to the wordmark. The Gestalt law of proximity states that "objects or shapes that are close to one another appear to form groups". Apple uses lines and a rectangular box, which in close proximity, form an image. The use of a face clearly represents the form of communication that Mac computer's offer to the world. The rectangular shape serves to represent an actual computer screen. The face and wordmark are both done in black, which organizes the logo. The blue is a good color choice by the company because of the popularity of the color amongst audiences. The two shades cause the audience to believe that there are two faces. This lends to the image of Mac: a symbol of public communication. This design creatively portrays Mac's functions and features, through the logo.
