MTV has a recognizable logo that is a great example of using Gestalt principle. The definition of continuous in Gestalt is that it occurs compelled to move through one object to another object. The first sight of this logo is the huge “M” then the eye follows into the letter “TV”. Putting the word “TV” into the letter “M” together is the creative way to make logo simple and sophisticated. They used the black and white contraction which makes logo more focused and accentuated because the color of black and white is the best combination color for contradiction. I personally love the letter M made up with the shape of the television which I think it was very innovative way of connecting the word TV.
