Story:
When I chose a story, I wanted to pick something that would cater to my interests as well as provide an interesting story to direct and read. I love the band MGMT, so choosing an article about them to art direct seemed like it would be a project in which I would be able to really get involved while working on it. In addition, the band itself is interesting and kooky enough for me to create an interesting layout to match their style. I knew that this article would provide for a fun designing experience and not just be another homework project.
Typefaces:
For the nameplate and folios I wanted to keep to a simple typeface, so I chose a sans serif, Avenir LT Std Black and Book. To complement this in the cover lines, I used Melior Std Regular. For the headline and deck head I used LinoLetter Std in various weights and postures to give the article a personal touch that deviates from the regular serif fonts. For the body text and captions I used ITC Stone Serif Std in Medium and Medium Italic for its clarity and readability.
Sources:
1. Back Cover Image 1: 8-465x576.jpg, http://mgmt-congratulations.com/about, 72 dpi
2. Back Cover Image 2: stripe_jacobs_072507.jpg, http://www.boston.com/yourlife/home/stylephile/clothing_fashion/, 72 dpi
3. Cover Image: 3674536051_ec13cb1d09.jpg, http://flickr.com/photos/60839574@N00/3674536051/, 72 dpi
4. Cover Barcode: barcode.png, http://ceoworld.biz/ceo/2009/11/14/best-barcode-label-design-software-barcode-label-printing-image-applications, 72 dpi
5. Spread 1: spin-mgmt-3-large.jpg, http://www.spin.com/articles/mgmt-head-games, 72 dpi
6. Spread 2: spin-mgmt-4-large.jpg, http://www.spin.com/articles/mgmt-head-games, 72dpi
7. Spread 3: Big-MGMT2-1.jpg, http://www.soundproofmagazine.com/SoundProof/News/Headlines_for_July_1_2009.html, 72 dpi
Color Information:
In order to design the color scheme of the layout, I used the Lab CMYK color palette. Specifically, I tried to play off the description the band use to describe their music, “future 70’s.” To do this, I tried to mimic the colors of the picture in the first spread as well as possible throughout the rest of the spread. To do so I varied between different shades of orange, yellow, red, and pink at different opacities to get the desired effect. For the image on the second spread, I covered it with a low opacity rectangle of color to make it more like the first image and for third spread image, I edited it in Photoshop so that it had the same gradient effect as the first spread.
