Week Thirteen | LaSorsa

The Apple website provides a perfect example of web hierarchy. The top toolbar lists the main sections of the Apple company including Support, Store and iTunes. These categories are on top because they are the first step in filtering all the information the website provides down to one specific thing a person is looking for. Once a category is clicked, the top scroll bar shows all of the items available. For your convenience, Apple supplies a picture and the name (just incase you are unaware of either). The main advertisement in the middle provides the latest news, depending on the subject of that certain page. If all of that does not allow you to find what you are looking for, there is a search bar on the top right. This website is very easy to navigate and does so well because of its visual hierarchy.

Week Eleven | Murphy

I think the apple website is a really successful website. The grid structure is really obvious which enhances the ease of use. Apple's mission is to make electronics easy to use and simple to understand. What better way to showcase this motto than through its website. At first glance, the website is organized and sleek looking. Everything is right in front of you to help navigate the site. Immediately, I feel comfortable with the site which helps sell the products that apple is advertising. The words use the same type, but in different weights to break up the information. The site also has a good contrast between pictures and text. It is overall easy to read and easy to follow.

Week Eight | LaSorsa

This outdated Apple Mac logo is a prime example of the use of Gestalt principles. Continuation is when the eye is lead from one object to another. The line used to make a nose leads the audiences from the top of the logo down to the wordmark. The Gestalt law of proximity states that "objects or shapes that are close to one another appear to form groups". Apple uses lines and a rectangular box, which in close proximity, form an image. The use of a face clearly represents the form of communication that Mac computer's offer to the world. The rectangular shape serves to represent an actual computer screen. The face and wordmark are both done in black, which organizes the logo. The blue is a good color choice by the company because of the popularity of the color amongst audiences. The two shades cause the audience to believe that there are two faces. This lends to the image of Mac: a symbol of public communication. This design creatively portrays Mac's functions and features, through the logo.