Week Four| Murphy

Erica Murphy | GRA 217.4 | Project 1 Rationale

Design Strategy Once I developed an idea in my head, it was difficult to get it onto paper in a creative way. I knew how I wanted to match the wordmark and headers, but the design for the body of the resume was hard to figure out. The design I chose is simple, easy to follow, and easy to understand. It reflects my ability to know what I need to accomplish and complete it in a successful manner. Whoever reads this understands what I believe is more significant and sees the skills I can bring to the company. After I designed and colored the headers, my resume still looked a little drab. I wanted another touch of style. When looking at my resume, the dates and locations accompanying my experience and education appeared lost on the page. Instead of looking organized, it looked sloppy. Connecting the top lines added order and gave the eye something to follow in a way that made sense.

Choice of Typeface I wanted typefaces that were interesting, but easy to read. I chose the typeface Joanna extra bold for my wordmark because I liked how the M’s connected to make that perfect rectangle. That rectangle added some spark to an otherwise boring name. I preferred a slab serif type because the serifs lined up and looked clean cut. I made all the letters lower case except for the two M’s because it created symmetry on both sides of the M’s. There are 5 letters on each side to once again make my name look clean cut and professional. I used Ellington Mt Std in regular for the body of the resume because it was easy to read, but still caught my eye with the angled, old style serifs. I enjoy the contrast between the two typefaces because they combine style and class, which are qualities I hope to demonstrate in the interview.

ExtrasI added color to my resume to keep it from looking so bland. Each heading is a dark blue, which stands out from the black and white, but not too much . I chose to make one letter a different color and upper case in the headings because I wanted the reader to think back to my name. When there are three reminders, how will my future employer forget me?

Mel Fish

Design Strategy

As I began the design process, I decided that I wanted to have both a clean-cut and visually stimulating résumé. Since my target audience is a Public Relations firm in New York City, I determined that I wanted to represent myself as an experienced and modern creative thinker. I feel that these firms are innovative and in search for this type of intern. To accomplish this, I made a clear visual hierarchy, used a crisp shade of blue to guide my audience down the page, and used most of the space on my résumé for the ‘experience’ section. Through my use of blue for my last name, the second line of my contact information, headers, and bullet points, I feel it gives the résumé a modern feel, as well as effective eyepoints throughout the page.

Another major design decision was how to represent my name on the wordmark. My full name contains 7 letters, and I felt that a horizontal wordmark would not accomplish the image I am aiming for. To handle this, I created a stacked and colored wordmark, where I kerned the first two letters of my last name so that the M of my first name could sit symmetrically on top of my last name.

In creating my wordmark, I was drawn to the flat cross strokes of Memphis LT Std. Light for my first name. The reasoning behind this is that the letters sit flat on top of the superimposed (FI) and the ascender of the (H), in which I utilize the san serif quality of Franklin Gothic Std No. 2 Roman. This is especially true for the capital (M) in my first name. The stacked wordmark looks symmetrical and helps make my name seem less strange. For the body of my résumé, I used Memphis LT Std Light because not only does it have a relatively small x-height, but it is easy to read and has a crisp feel to it. The small x-height is important to my résumé because it helps save space, which was an issue as I went through the design process. For the ‘education’ section of my résumé, I felt it was still important for it to stick out even though it is at the bottom of the page. To do this, I made the font slightly larger for the information in this section

Week Four - Igbeare

When creating my resume I wanted it to be sleek, modern and professional at the same time. I knew i wanted to appeal to magazine editors, specifically fashion magazines. I used colors that were soft to contrast with the bold statement of my word mark. I wanted my creative side to show when making the resume. I decided to put my header vertically because it eliminated white space. It also looked more appealing. I put my information at the bottom because it looked better to put it at the end of the resume. I highlighted my experience positions because I wanted it to stand out from the rest of the words.

For my word mark I used Bodoni Regular because it is known in the fashion industry. I decided to put it in a white color because it stood out more and it complimented the other colors.I kerned and tracked my word mark to make it appear spacious and large. For my body text I uses Meridien regular. I wanted my body text to be professional. This serif was easy to read and still looked good with the Bodoni font. I think my resume conveys my professional and creative side.

Week Four- COHN

When creating my resume I knew I wanted to go more traditional rather than modern. I made my workdmark a little creative by slanting my middle initial and making it bigger to distinguish between my first and last names. For my font I used Garamond Pro because of its large family. There were a lot of different variations of type which gave me a lot of options in my body. I used bold, semibold, italic, and regular font at different points. I have a large amount of content so I decided to create a sidebar on the left side for my different group titles and a sidebar on the right for my dates, to look like a timeline. I hope my resume is appealing enough for a reader to read the whole thing because there is not much white space after my wordmark and contact info.

Week Four - Seo

Strategy:

For my resume design, I wanted to be look simple and concise. This resume I particularly designed for J.P Morgan, the one of the biggest company in financial industries. I decided my specific target for my resume and tried to follow the similar relations and concepts as the company contains with. First I created my name similar to the J.P Morgan’s logo; the light color of blue I used in my first name is the same color of the company. Additionally, I wanted to abbreviated my first name to B.K but since the full name is required for every resumes. Thus, I decreased the size of the letters into a half so that I accentuated my letter BK.

Typefaces:

For the typefaces I both used Didot for both of my headings and body contents. I tried to used only one typeface because I did not want any different font types between my name and body contents and also I did not have the much information in my resume. This is a sans serif which is similar typeface for the J.P Morgan. I tried to come up with the same font type to emphasize that I have great knowledge of this company. This font type looks extremely professional and sophisticated.

Week Four Schwartz

Strategy: When designing my resume, my aim was to produce a creative but professional expression of self. I wanted to add personality to my design and structure without taking it over the top. Because of my major, PR, I wanted to create a resume that would be broad enough to apply to a spectrum of jobs. I knew that it would be seen by mostly professionals, so I wanted to spark individuality in a different way. I made my wordmark creative while still maintaining its quality. I kept my resume bold and to the point, highlighting the information and experiences that I have had. I like the simplicity that it contains. I did not use color or any intricate design work for this reason as well, maintaining the quality of my content.

Typefaces: For my wordmark and headers, I used Eurostile LT Std. I liked this font because it was bold and also quirky. I was particularly drawn to the sans serif fonts, as I also used Thornburi for my body text. I like the clean cut image they portray. I chose to make my wordmark in all caps for a bold effect, and as a way to draw attention to the prominence of my name. I liked both these typefaces because they provided uniqueness through a seemingly simple font. I chose to maintain a pattern of bold, black, lettering through the entirety of my resume to keep consistently through style.

Week Four | LaSorsa

When approaching my resume, I was extremely particular about how my personality would reflect through this one sheet of paper. The field of Public Communications is extensive so I tried to stay specific to my style while maintaining professionalism. My target audience is a big firm that would respect my traditional but bold approach. My wordmark makes a statement and I believe that it will be a name that a reader will recognize. I was very inspired by the fashion industry and specifically the "YvesSaintLaurent" logo. I choose Bodoni Std for my wordmark because it is a well known fashion typography. I also liked how the type was clean and classic. However, I was careful about the sizing because Bodoni can easily overpower your work. For my body text, I used Myraid Pro for a softer and more legible type. The contrast between the two fonts was easy to distinuish and read just like a magazine. Even though I see myself on the more creative side of Public Relations, I did not want my resume to be playful and lack sophistication. I did not chose to add color to my resume. In order to maintain my creative side, I did rotate my wordmark ninety degrees. This gave my resume an edge while playing down the length of my name. My resume advocates for both my sense of style and my professional skills.

Week Four, Stefaniak

Strategy:

In today’s business world where staying on the current edge is crucial to success in the workplace, it’s important to have an equally current résumé. Especially in the art magazine field, using an outdated design or typeface might be the crucial error that causes a person to be passed over during the application process. For this reason, I’ve tried to produce a resume that reflects my personality as well as mold to the newly changing magazine field. In order to keep up with the flux and uncertainty of the future of magazines, my résumé’s goal is to provide prospective employers with a reason to hire me and help sustain the “dying medium.”

Likewise, I also set guidelines for myself in order to ensure a great résumé. By keeping to a simple design, my achievements and experience are able to stand out amid the rounded rectangles and crisp lines. But in using shapes as dividers and headers, I knew that a fresh color would make them pop; the pea green adds cleanness and originality to an otherwise black type résumé. Though my objective in my résumé is to become an editor/writer, the overall current theme of my résumé will help me break into the design-centered field of art magazines.

Typefaces:

Helvetica Neue UltraLight felt like the best choice for the wordmark and headline. Since it’s a sans serif, it provides the résumé with a streamlined and succinct effect that allows me for the use all caps without making it seem as if I’m too loud or forceful. The thinness of the font really worked for the design. In addition, Gill Sans Light seems to be the perfect complement for the body type. Not only does it continue the pattern of sans serif type throughout the résumé, but the weight and posture also allow for easy readability and cohesion, something I feel is important for a résumé.

Week Four | Palladino

Design Strategy:

Upon approaching this project, I wanted to try to cater my resume and its design to a specific audience, while also adding my personal touch and keeping it clean and professional. I modeled my resume’s design after Body+Soul magazine and its website, wholeliving.com, because I hope to apply for an internship with them over the summer. The style of both the magazine and the website is crisp, clean and simple, therefore I wanted my resume to mimic that style.

Choice of typefaces:

The typeface I chose for my wordmark and headings is the sans serif ITC Eras Std. I really enjoy the sans serif look and larger x-height this typeface has, and I believe it fits in nicely with the style I’m trying to emulate. Much of Body+Soul magazine and wholeliving.com use sans serif typefaces for their content, and they especially use sans serifs for their headings. I wanted my name to be in the top center of the page, drawing the reader’s eyes to it and capturing their attention. The aspect of ITC Eras Std I like the most is the unclosed bowl of the letter “a.” This gives the counter space of the “a” a unique shape and makes this typeface much more unique as compared to other sans serif typefaces. I also chose to make my wordmark and headings stand out more by altering their CMYK color values to create a soft, pastel green. This shade of green is very similar to the shade used in wholeliving.com’s wordmark.

I chose the oldstyle typeface of Bembo Std for my body text. Since I made my wordmark and headings more modern with a sans serif typeface, I wanted to make my body text more traditional and professional. Choosing an oldstyle typeface worked best for me, especially since Bembo Std.’s x-height and serifs create simple, readable letters. Overall, I think the marrying of modernity and professionalism in my resume is clearly established by my choice of typefaces and design.

Week Four- Rinder

Design Strategy:

As a Magazine Major, my intended audience for my resume is editors or HR departments of women’s fashion, health, and/or lifestyle magazines. I wanted my resume to not only represent myself, but also to be appealing to such prospective employers. I wanted it to appear feminine, and stylish, but also clean and modern. I feel that I achieved this with my design and typeface choices.

Choice of Typefaces:

I like the modern, clean lines of the sans serif typeface, especially for a resume. I chose Thonburi to be the typeface of my body-text. It is very readable and works well as a small body-text.

For my word-mark and headers, I wanted it to have a little more flair than my body-text. I chose another sans serif typeface, Antique Olive. When enlarged in my word-mark, the ends of the letters (especially on the ‘a,’ ‘e’, and ‘r’) are slightly angled. I think it looks a bit sharper, and with more character, than if it was just completely straight.

I also kept my word-mark and headers in all lowercase letters to add something a little different to my name. I decided not to put a space between my first and last name, and to kern them closer together, because I like the appearance of the two lowercase ‘r’s lined up.

I made my first name bold, and blue to separate it from my last name, since they are both lowercase and kerned close together. I chose blue because, not only is it my favorite color and therefore represents an aspect of myself, but also because I feel blue evokes feelings of calmness, confidence, and truthfulness, all things that I hope I convey to future employers.