Project 3 - Igbeare

Design Strategy:

For my logo I decided to use ivy because of my name. I focused more on the name and how I can use the visual within the stationery, business card, and envelope. I wanted to incorporate the ivy into my logo so viewers will know that is how I want to be represented.

Typeface:

The typeface I used was Optima Standard. I thought this sans serif was clean and simple. I didn’t want the font to be distracting because of the visuals I used in my logo. I took into account the readability of the font. I felt Optima is an easy font to read yet still appealing to my logo. In my business card, I put my first and last name in uppercase because it drew more attention to my name. In addition, I felt that the uppercase leads to the ivy vines.

Visual:

I created my logo mark in illustrator. I used the pen tool to create all the vines for my logo mark. After I used the pen tool, I added the vines that were in the brush library. I changed the coloring for each of the vines that were in my stationery, business card, and envelope. In my business card I added shadows to a couple of the ivy. I put the shadow on 75%. For the business card I put the contact information on R247, G156, and B142 with a tint of 10%. The background I used was pantone 8442C. For my stationery, I lightened the vines to appear transparent. I used R49, G75 and B25 coloring with the type pantone 8442C. Lastly, for the envelope I used R74, G97, and B57 for coloring letters. I used R28, G63, and B29 for the vines.

Week 8 | Murphy

The NBA logo uses the gestalt principles of silhouette and figure and ground. The basketball player in the middle can be seen as a cut out, or it can be seen as part of the whole picture. The use of white in the silhouette works with the color scheme of the American Flag. I think this logo is very effective and appeals to every type of nationality. The player in the middle is simple enough the keep the logo professional, but detailed enough to immediately understand what it is depicting. It definitely utilizes the simplicity of images that represent gestalt principles. It is clean cut and bold which are things I think of that deal with Gestalt.

Project 3: Logo Design - Rinder

Design Strategy:

I came up with several possible ideas for my logo design. I decided to include a flower because heather is a type of flower. I think the flower also gives it a sense of optimism and cheerfulness. I am usually a very positive and happy person, so this represents my personality.

I included my middle initial in the design to give it more depth and add another aspect of myself. I chose to make the ‘L’ the same muted color as the flower petals to create gestalt.

I chose the color based on one of the colors that the heather flower comes in. The dark purple is rich and feminine but not too extreme (such as a bright pink). I also think the purple color I chose looks modern. I love this shade of purple; I think it works well to represent myself.

I liked the idea of using one color, in different opacities and transparencies throughout my stationary system. I think it keeps it cohesive, clean, and simple.

Choice of Typefaces:

I went with the same clean lines as on my resume project. I chose a sans serif font, Avenir LT Std, for my name and information on all aspects of the stationary system. For the logo I used Book weight. For my name and the information I used Roman weight. I kept my logo with all capital letters. I think it makes the logo strong, and bold, in contrast to the thin, delicate lines of the flower petals.

Visuals:

I took the first letter of each part of my name, and made it capital. Each letter is in it’s own text box to make it easier for moving. Then I made the letters closer together by moving the text boxes. I overlapped the ‘L’ with the ‘R’ to make it more interesting. Then I put a white rectangle over the connection between the counter and the stem of the ‘R’ to add a modern appearance, and a principle of gestalt.

For the flower, I drew one petal with the pencil tool and copy and pasted it several times. I overlapped the petals of the flower, and each overlap is not exactly the same. I think this gives it character and a sense of dimensionality.

I then made the flower and the ‘L’ the same color, and the ‘H’ and the ‘R’ the same color. I used only a few (9) petals to surround the corner of the ‘R’, but used a whole flower on the front of the business card, and on the back of the envelope.

I kept the flower on the back of the envelope, and on the business card, all very transparent.

Week Eight - Igbeare

This logo is for a film production. The gestalt principles that is used is figure/ground principle. This logo is very quirky, simple, and fun. The contrast between the two colors is evident. The navy blue against the red looks good on the logo. What really catches the readers eye is the two 'e's that are turned downward. In addition, the e's contain small eyeballs. This really was a creative idea because the production is called sleepy eyes. the typography is a serif. I think it works well with the concept. It isn't too distracting. I also like how the 'filmworks' is tucked underneath the 'eye' Overall, the logo is fun and simple. They didn't overwhelm the audience which led to a effective logo.

Week Two - Seo

This is a logo of PWC (Price Waterhouse Coopers). It combines into a one straight line and it looks simple. However, the word “Waterhouse” shrink from both sides and it seems they put it urgently. Problem in this logo was the font size; they place the words too tight so that the letter “t” of Watherhouse looks like it barely wedged in. Additionally, they accentuated the letter “P” and “C” too strongly, resulting letter “W” seems little smaller. Compared to the logo used in Yves Saint Laurent, which was similar font type used, this font type does not really match with the brand image of PWC. I think it is better to make their PWC abbreviated logo bigger and replace long one in to a side in order to make it much simple and match with the brand image.