I chose to make a poster for my church back home. Every three weeks they have a dinner for people in financial peril or homeless. The target audience was mostly middle-aged and families. I wanted it to be sophisticated and simple. I decided to play on the religious idea of bread, fish, and red wine. I wanted the table cloth to engulf half of the poster and make the food the center focus of the poster. Typeface:
For the slogan I used Svoye Regular which is a script font. I decided to use script because it was geared toward a more adult audience. However, I still wanted it to be readable. For the information I chose Apple Chancery. I chose it because it was a script font and it is familiar with the church. I thought it made the poster more elegant with the script fonts.
Visual:
For all my pictures I used LiveTrace and the pen tool. I wanted the food to appear real in the poster. I decided to use the star tool to create an intimate and friendly atmosphere. I chose to put the 'come enjoy a hot meal' next to the stars so it would look like the words were stars. I decided to put the background in black because of its simplicity. I also used the spray tool to create the image of smoke.
Overall, I like my poster, however now that I'm looking at it I would have moved 'those experiencing hardship' to the left margin so it would be easier for the readers to follow. I also would have made the slogan compliment the visual more because I don't think people would get that the words were supposed to be starry-like.
