The Philadelphia 76ers logo is a great example of effective gestalt principles. It uses the principle of continuation perfectly with the basketball. The basketball is at the bottom right of the team name, but has a streak attached to it that starts before the team name and continues under it and serves as an underline. The underline helps the visual perception of the logo and creates nice visual hierarchy. The basketball appears to be streaking from the 7 at the beginning to the S at the end which leads the viewer's eye to travel from left to right on the logo, easily reading 76ers.
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Matt, I completely agree with the fact that the streaking basketball helps carry the reader across the page. While it is a simple technique to use, it truly is a powerful tool for a logo. This logo is seen by millions of people, and the streak definitely helps add new fans every day!
ReplyDeleteI agree with both of you. This logo is extremely powerful and it is a great design. The underline from the center of the star forming the line creates visual hierarchy and grabs the consumers eye.
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