“Sinkit is a tool used to improve a golfer’s putting skills. For the name, we generated over fifty possible options and singled out Sinkit for its distinctness, phonetic appeal, and meaning. Sinkit’s logo reflects the purpose and effectiveness of the putting aid. The logo’s letterforms have unique characteristics—a balanced construction of geometric curves and precise angles—that suggest ideas of accuracy, technique, and advancement.” -from the logo creatorThis logo, used by the company that creates aids to help golfers putt, successfully uses several Gestalt theories that are crucial to good design. First, it uses the principle of figure and ground to help the ball and the hole stand out amid the name of the company. Secondly, it uses continuation along the top header to lead the eye to the ball and eventually to the hole, connecting the idea of the putt to the I in the logo. The intended audience is the golfing community, and one golfer who reviewed the logo even said "that’s the best logo I have seen in a long ti anything's me. As a golfer, the concept stood out to me even before reading the description." The only issue with the design seems to be color, though. In a time where gender neutrality is extremely important, the logo emits a strong sense of femininity due to the richness of the pink. If holding back the design from being successful, the color would be it.
[http://logooftheday.com/2009-06-25-sinkit/]
this logo is really clever. I love the idea of the dot acting as the golf ball.
ReplyDeleteThis logo is great for a golf company. The dot of the "I" acting as a golf ball falling into the stem of the "I" is really creative, and it's an interesting use of positive and negative. The dot also draws the reader's eye down to the rest of the logo.
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