This is a logo of PWC (Price Waterhouse Coopers). It combines into a one straight line and it looks simple. However, the word “Waterhouse” shrink from both sides and it seems they put it urgently. Problem in this logo was the font size; they place the words too tight so that the letter “t” of Watherhouse looks like it barely wedged in. Additionally, they accentuated the letter “P” and “C” too strongly, resulting letter “W” seems little smaller. Compared to the logo used in Yves Saint Laurent, which was similar font type used, this font type does not really match with the brand image of PWC. I think it is better to make their PWC abbreviated logo bigger and replace long one in to a side in order to make it much simple and match with the brand image.
I agree that this is a horrible use of font. For a company that's supposed to be respected and renowned for their legal services, this font fails in its purpose. Instead of providing the company with a well-put together wordmark, the arrangement of font conveys the image of disunity and confusion. They need something to reestablish their prestige.
ReplyDeleteI also feel that this is a poor choice of font. Not only is this font hard for a reader to decipher, I feel it is also not an appropiate font for this company. I feel that it might be serious enough. Also, the lack of spacing in between the words and the different levels of the letters in Waterhouse distracts the reader disabling them from completely understanding the logo.
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