Week Six, Stefaniak

Design Strategy:

I wanted to create a poster that intrigues the audience in a visual and modern way as well as create interest in the event and its purpose. In addition, I aimed to broaden the scope past the regular audience that art auctions target since they mostly attract art and animal lovers. In having relatively no parameters, (my organization was paired with a larger organization for this event), I was able to create my design to the best of my ability using full color and design.

Typefaces:

Since the design is intricate and multi-layered, I felt that a sans serif font would work best for the headline. Folio Std provides the design with a coherent typeface that mirrors the thin and thick brushstrokes of the cat. To further imitate the picture, I decided to use the medium weight for the main words “Support” and “Pawcasso,” and the light weight for the words in between. I felt this also sandwiched in the message to create a compressed and direct headline. For the information below the headline, I decided to use a complimentary sans serif typeface, Gill Sans Regular, to tie in the information to the design.

Visuals:

I created the visual in Adobe Illustrator by using a mixture the different tools (pen, pencil, paint) and CMYK color and its adjustments. I wanted to hand draw a visual that combines Picasso’s style of art and the use of an animal to pull in the main headline and the event. The use of duller CMYK colors adds a modern flair to the otherwise heavy color palette that Picasso used; otherwise, I would have added too much bulk to the design and lost the connection between the picture and the event. In keeping the design modern, I wanted it to rest on a soft background that compliments the color; I used CMYK in InDesign and adjusted the colors.