Week Ten | Murphy

I think sheet music is a good example of a grid structure. Each line of music is equally spaced out horizontally on the page and the right/left sides line up throughout the page. Because music must be read quickly, readability is key. This grid structure strictly separates each line through using white space. Without this repetition, all the music would bunch together and seem impossible to sort through to play. Each white space is the same height and each line of music is the same height. Even the details within the line of music are equally spaced. This is made possible through using a grid structure.

Rinder-Week 10

I think this is a good example of a grid layout. The entire layout is simple, yet readable. The grid breaks up the space of the phone into small units for a simpler way to arrange the content.

Each number/letter button is located in its own space. The buttons are equally spaced apart and follow a clear 3 by 4 grid format.

The viewer is guided by the grid, unlike if the numbers were scattered randomly.

Alex Onushco-Week Ten "Grid"

For my grid, I used a Chinese food menu. It is something that college students have probably looked at 100 times and it is common in everyday life. I think that it has a good grid structure because it is easy on the eyes and follows a readable pattern. The boxes serve to highlight unique information on the menu and allow for breaks in the pattern so that the image does not appear to dull. The three columns are very appropriate for this particular menu and its contents and allows for easy readability. Overall i think that the grid is sufficient enough to serve the purpose it was intended. If i were to change something, I may have added another box to allow for more breaks in the pattern and to give it a more creative design structure.

Week Nine- Mikaelian (floating redo)

(blogger would not upload the jpeg image)

Design Strategy

I knew I wanted my logo to be in the shape of a circle since I’m a public relations major, and I feel like a circle represents communication and how it travels to everyone. Neither my name nor major really lend to a creative idea, so I put my initials in the middle of the circle. I’m a fan of really simple designs, so I utilized color to represent myself. I chose the color orange because not only is it my favorite color, it’s bright and grabs people’s attention. It also isn’t used often compared to other colors, so I figured it would stand out. I decided to put it on a white background and use white for my initials because it’s a clean compliment to orange, and made the logo look crisp and modern. I wanted my initials to conform to the curves of the circle so people would associate my name with the circle of communication. I also thought it was more aesthetically pleasing than just plopping them in the middle of the circle. Basically, I want my logo to show that I am a modern, sophisticated public relations specialist.

Choice of typefaces:

I created the initials in my logo myself, since I needed the letters to curve with the circle. For the rest of the project, I used the font Trade Gothic. For the stationary, envelope, and my name on the front of the business card I used Trade Gothic extended and Trade Gothic bold extended since it’s a little larger than the regular Trade Gothic, and it also looks a little more modern. Since these words were more important, I wanted them to look a little more unique. I also letted my name on the front of my business card since it’s extremely important for people to see, and I feel that it brought more attention to the name. For the information on the back of my business card, I used regular Trade Gothic since it’s smaller and simpler. I chose this font in general because I feel it complements my logo well and I wanted a simple but fashionable sans serif font for a clean look.

Visuals:

I created my logo but making an orange circle and using the straight and curved line tools to make my initials (DM) fit within the circle and with each other. I made the width of the lines between a 5 and an 8 depending on the size of my logo. I also decided to flip my first initial so the curve of the D hugged the curve of the circle. I made the vertical lines of the D and the M straight and close together, and curved the right line of the M so it curved with the circle. I wanted the initials to almost look like another circle within the orange one, which I feel I did successfully. I also think that flipping the D and curving the M add a touch of uniqueness to an otherwise really simple design. I know it’s best to keep the logo the same size on all three pieces, but I decided to change the size to add some variety to the designs. I also put the logo on an angle or minimized the opacity in some cases. I like that my design is simple, but I think if I made it look exactly the same on the business card, envelope and stationary it would have been really boring. For the orange in the logo, I used the color C= 0 M=43 Y=100 K=0. I used a burnt orange (C=0 M=50 Y=96 K=25) for the font in the designs to compliment the brighter orange. I also used a yellow color to separate my information on my stationary (C=0 M=24 Y=69 K=0), which I feel compliments the oranges well. On the stationary I made the logo in the background the same color orange as the logo, but at 17% opacity. I also decided to put my contact information on the bottom since that's where I sign my name, and it would lead the reader's eye to the information. For the back of my business card, the background is at 9% opacity of the logo’s orange, and the actual logo is 25% opacity of the original orange color.

Week Nine | LaSorsa

Design Process

Since I was not blessed with a visual name and did not wish to use a visual pertaining to my future profession, I was going to have to make some kind of symbol out of my given initials. The first thing I became aware of was the line symmetry the letter “D” and the letter “L” shared. I started sketching many possiblities and in the end, chose to use a lowercase “d” and uppercase “L”. Out of all of my sketches, it seemed to be the most distinct and clear use of the letters together. I kerned the two letters until they touched. The top of the symbol now looked as if it was coming from one origin and then diverging from each other to distinguish between the “d” and the “l”. Kerning them allowed the letters to form one bold statement, which would stand as my logo.

Typefaces

For the mark I intended on making with my initials, I knew I had to use a sans serif font. I would need the letter “D” and the letter “L” to match up for when I would kern them to form a single entity. I was specifically looking for a typeface in which the lowercase letters did not have a large x-height. I wanted the audience to see the symmetry on the top of my symbol before they moved their eyes downward, to see the split of two different letters. The typeface I chose for my logo is Bauhaus Std Demi. The typeface stood out to me as I browsed through the library of fonts. It was one of the most unique typefaces, for it was more rounded than most of the other fonts. I thought this typeface made my logo flow.

For my name and contact information, I used ITC Avant Garde Gothic Std Demi. Using it to both distinguish my name and for my contact information, would create consistency amongst my project. This was once again, a sans serif, so it did not clash with my logo typeface. Avant Garde Gothic Std was very rounded and used a lot of circles, which went well with the Bauhaus Std typeface.

Design Choices

Even though I am usually opposed to color, I thought my logo needed it in order to distinguish between my initials. I thought using different tints of one color was the most subtle way to approach the situation. I picked a dark, mellow purple (C=100%,M=100%, Y=25%, K=35%) and used it throughout the entire project. I used a lighter tint for the letter “L” in order to distinguish the two letters within the design. There was no difference in the color, just the tint, so the use of color was very subtle. For my contact information on the bottom, I wanted to incorporate that use of color, in order to have constancy in my project. I would have to use the darker color for the text so that it would be visible over the lightly tinted background.

I thought my symbol in my logo, expressed who I am. The logo was simple yet the typeface was bold. The dark purple “D” and the light purple “L” represent the two sides of my personality. It takes me a while to warm up to people but once I do, they know me as a pretty outgoing person. I enjoy having fun and being silly (the light side) but when necessary, I become that serious, responsible person who gets things done (the darker side). I think my logo shows that balance in my life: how different aspects of my life come together to form one unique individual.

Week Nine - Schwartz

DESIGN PROCESS

For my logo design, I spend a lot of time playing with different variations of my initials. Because I do not have a visual name, I struggled with trying to find an effective way to communicate a sense of myself. I wanted to create a unique and interesting logo, but one that focused on simplicity. I tried to find a way to incorporate my major, PR, into my logo as well, but any design I could think of that incoroporated this idea was not very cohesive. I decided to go for a broad design so that it would appeal to any field I may use my stationary set for, and I think that this worked out for the best. I toyed around with many design ideas using my initials, but in the end chose this one because I felt it was the best portrayal of the message I wanted to give across.

TYPEFACES

I used the pen tool to design my logo itself, and created a sans serif typeface. Because of this decision, I wanted to maintain consistency and so I used sans serif type for the rest of my fonts as well. In the beginning I tried combining many typefaces, but in the end I chose to use Avenir LT Std throughout to provide a nice compliment to the logo. I developed a real fondness for this font family because it includes so many variations and therefore provided my stationary set with variety yet consistency. I like the cleanness and clarity that the font gives off and I think it provided a lot for the overall project.

COLOR/MARKS/PAPER

I chose to use minimal color, but I thought that using a little bit provided a new touch for my logo. I have not used color in my previous projects, so I thought that I would try something new by adding color for this one. I chose red because it is a strong and prominent color, and I did not want to use any color that would be too weak because I felt it defeated the purpose. I am not very girly, so I shied away from purples and pinks. I thought red was very neutral, yet still made a statement. I chose to keep my logo on regular paper stock, and the only marks I used were the ones included in my logo itself. I did not add any symbols or embellish with any things of the sort, as I felt that would have taken away from my goal of simplicity.

Week Nine, Stefaniak

Strategy:

I wanted to create a logo for myself that was simple and modern yet described my personality and sparked interest in the receiver. I knew that since my name isn’t visual, I needed to take a different approach to creating a logo. Though I’m not sure in which field exactly I want to go, I knew I wanted to create a design that mirrored graphic design, the field in which I'm considering entering in the magazine industry.

Typefaces:

I chose a serif typeface, Americana Std Extra Bold, for the logo itself because it created a thick and bold feel for the four grouped letters. For my name under the logo and the name and address on the back of the envelope I used Cochin Lt Std to mirror the bold feel of the logo above, yet it adds contrast because of its cleanness. I then chose ITC Veljovic Std Book for the back of the business card and the address on the stationery because it followed the same serif pattern but it created easy readability and wasn’t too bold in contrast to the logo.

Visuals:

For the logo mark, I typed out each individual letter in Illustrator, drew a line above and below where I wanted the letters to reach, and then adjusted each letter so that it fit perfectly between the lines. I then changed each color of the letter to follow the design that I wanted, moved them inward so that they would overlap, and then changed the opacity so that the color of the letter underneath would show through, creating visual interest. Since I wanted to create a graphic design feel, I chose to manipulate the CMYK pattern in a way that reflects my personality while retaining the classic design pattern. Therefore the letters in order are variations of CMYK, though I chose to change the last letter, T, to an interesting color that pops and doesn’t get too lost in the standard graphics color scheme.

Project 3 - Igbeare

Design Strategy:

For my logo I decided to use ivy because of my name. I focused more on the name and how I can use the visual within the stationery, business card, and envelope. I wanted to incorporate the ivy into my logo so viewers will know that is how I want to be represented.

Typeface:

The typeface I used was Optima Standard. I thought this sans serif was clean and simple. I didn’t want the font to be distracting because of the visuals I used in my logo. I took into account the readability of the font. I felt Optima is an easy font to read yet still appealing to my logo. In my business card, I put my first and last name in uppercase because it drew more attention to my name. In addition, I felt that the uppercase leads to the ivy vines.

Visual:

I created my logo mark in illustrator. I used the pen tool to create all the vines for my logo mark. After I used the pen tool, I added the vines that were in the brush library. I changed the coloring for each of the vines that were in my stationery, business card, and envelope. In my business card I added shadows to a couple of the ivy. I put the shadow on 75%. For the business card I put the contact information on R247, G156, and B142 with a tint of 10%. The background I used was pantone 8442C. For my stationery, I lightened the vines to appear transparent. I used R49, G75 and B25 coloring with the type pantone 8442C. Lastly, for the envelope I used R74, G97, and B57 for coloring letters. I used R28, G63, and B29 for the vines.

Palladino | Week Nine

Design Strategy:

My logo design was challenging to construct at first. I wanted to convey my ideal profession for the future, a travel and food writer, however I quickly realized this would be too complicated. I then thought of a personal phrase I use often to describe what being a journalist means for me, “bringing the world to those who do not have the means to see it for themselves.” I, therefore, wanted to focus my logo on a symbol of the world, while keeping things as simple as possible. I chose a black and white globe for my visual and inscribed it in the middle of the “o” in my surname. My main focus stylistically was keeping things clean and simple, for I realized in the beginning conceptualizing processes that increasing complexity can often breed decreased comprehensibility.

Choice of Typeface:

I chose the humanist sans serif typeface Avenir LT Std for my logo because I liked its simplicity and clarity. I wanted a sans serif to ensure a modern look for my logo, and I also enjoyed Avenir LT Std’s slightly geometric style of sticks and circles to construct the letters. What really gave Avenir LT Std personality for me was the counter of the lowercase letter “a,” which resembles a raindrop tilted to one side. I chose to keep my name in all lowercase letters because I wanted to give it an aligned, symmetrical look. My first and last names have the same number of letters in them, and I wanted to make sure they aligned on two lines clearly and neatly.

Visuals:

I began my logo project by designing the business card for size accuracy. I live-traced an image of a globe and custom designed it with the “ink drawing” option, to give the world the look of being created by ink. I was drawn to the way this custom option gave the countries of the glove a whimsical, abstract personality. I then chose to put the world in the middle of the back of the business card at the corners of touching blue and green rectangles. The phrase, “the corners of the globe” came to my mind and I wanted to convey the idea that journalism covers all corners of the globe to bring the world to each and every person. To add another element to my business card, I created solid black borders on the top and bottom edges of the card and inscribed a quote by the famous journalist Henry Luce, “I became a journalist to come as close as possible to the heart of the world.” The heart of something is, culturally, seen as being in the middle, or the center of, that being, which is another reason I positioned the globe in the middle of the business card.

I chose to make the rectangles light blue and light green because, not only are those two of my favorite colors, but I also see blue and green to be very earth-related colors. Blue and green are in balance with each other, with green representing the earth, vitality and new beginnings, and blue representing the waters of the oceans, tranquility and communication.

Week Nine - Seo

Design Strategy:
I first thought the logo should represents who I am, so I was focused on how other people would perceive me in general. Other than showing my ethnic or characteristics through the logo, I simply wanted to show my appearance through the logo. In this way, people would easily recognize me by looking at the logo itself.

Typefaces:
I chose ASD for my typeface because it has no curved serifs. Because all of my initials, which originated from my logo, are mostly designed with straight lines the following letters should be consistent with the shapes and patterns. ¬

Visuals:
The logo contains every initials of my name: B,K and S. The shape of glasses is the letter “B” and the eyebrows with the line right below show the form of letter “K”. I made a little cracks on the lens to show the letter “S”. I also put the two yellow dots to stress the form of glasses.

For the background color, I chose dark gray which is the best color to use as a background for color matching purposes. Therefore, I put seven colors of rainbow which perfectly matched with the background and helped the visual more sophisticated.

Week 9- Project post

I have been having major issues with my flash drive in recent weeks and for some reason I am not able to upload my jpeg files into this blog. I will try to go to the help desk tomorrow to try and post my logo. My logo was very simple, it was Matt D. Cohn with the D being the Superman logo. I could not think of a visual to put on my logo, I though an ice cream cone was too cheesy and a business suit or a tie was too generic, so I decided to use the Superman logo. Although it may appear a little flashy to some people my idea is that it is loud enough to make everyone stop and look again. I decided to use the standard superman colors of blue, yellow, and red because I felt they were universally known. I never usually use Matt in a formal manner, but the symmetry of between a four letter first and last name gave my logo a great visual appeal. I went with Times for my font hoping that using such a traditional font would help make my business card appear more professional despite a bright visual. For the font color I stuck with the Superman colors to create a nice visual hierarchy throughout all my pieces of stationary.

Week 9 | Murphy

Week 8 | Murphy

The NBA logo uses the gestalt principles of silhouette and figure and ground. The basketball player in the middle can be seen as a cut out, or it can be seen as part of the whole picture. The use of white in the silhouette works with the color scheme of the American Flag. I think this logo is very effective and appeals to every type of nationality. The player in the middle is simple enough the keep the logo professional, but detailed enough to immediately understand what it is depicting. It definitely utilizes the simplicity of images that represent gestalt principles. It is clean cut and bold which are things I think of that deal with Gestalt.

Project 3: Logo Design - Rinder

Design Strategy:

I came up with several possible ideas for my logo design. I decided to include a flower because heather is a type of flower. I think the flower also gives it a sense of optimism and cheerfulness. I am usually a very positive and happy person, so this represents my personality.

I included my middle initial in the design to give it more depth and add another aspect of myself. I chose to make the ‘L’ the same muted color as the flower petals to create gestalt.

I chose the color based on one of the colors that the heather flower comes in. The dark purple is rich and feminine but not too extreme (such as a bright pink). I also think the purple color I chose looks modern. I love this shade of purple; I think it works well to represent myself.

I liked the idea of using one color, in different opacities and transparencies throughout my stationary system. I think it keeps it cohesive, clean, and simple.

Choice of Typefaces:

I went with the same clean lines as on my resume project. I chose a sans serif font, Avenir LT Std, for my name and information on all aspects of the stationary system. For the logo I used Book weight. For my name and the information I used Roman weight. I kept my logo with all capital letters. I think it makes the logo strong, and bold, in contrast to the thin, delicate lines of the flower petals.

Visuals:

I took the first letter of each part of my name, and made it capital. Each letter is in it’s own text box to make it easier for moving. Then I made the letters closer together by moving the text boxes. I overlapped the ‘L’ with the ‘R’ to make it more interesting. Then I put a white rectangle over the connection between the counter and the stem of the ‘R’ to add a modern appearance, and a principle of gestalt.

For the flower, I drew one petal with the pencil tool and copy and pasted it several times. I overlapped the petals of the flower, and each overlap is not exactly the same. I think this gives it character and a sense of dimensionality.

I then made the flower and the ‘L’ the same color, and the ‘H’ and the ‘R’ the same color. I used only a few (9) petals to surround the corner of the ‘R’, but used a whole flower on the front of the business card, and on the back of the envelope.

I kept the flower on the back of the envelope, and on the business card, all very transparent.

The Playstation logo is an example of the gestalt principle of closure. The principle of closure has to do with our wanting to close shapes however, by not closing the shape, our imaginations run wild. In this logo, one cannot tell where the "P" ends because it runs into the "S" and the "S" proceeds to run into the P. The lack of closure leaves the viewer the ability to keep viewing the logo in a different way.

Week Eight- Mikaelian

This Stickybeak logo is a good representation of Gestalt principles. The most important principle used in this logo is continuation. The flap of the square is folded downward and looks like an arrow, pointing at the word "stickybeak." Because the flap is designed to look like a beak and it's a bright yellow, it grabs readers attention and guides their eye downward.

There is also a continuous color pallet of black, gray and yellow. The fact that the top left of the logo is yellow, along with the last word on the bottom right creates a good balance throughout the design. The middle of the logo also creates balance by making the "sticky" bold and white on a black background, and "beak" thin and black with a white background. By evenly distributing all of the colors, this logo creates a pleasing, memorable design.

Week Eight - Seo

MTV has a recognizable logo that is a great example of using Gestalt principle. The definition of continuous in Gestalt is that it occurs compelled to move through one object to another object. The first sight of this logo is the huge “M” then the eye follows into the letter “TV”. Putting the word “TV” into the letter “M” together is the creative way to make logo simple and sophisticated. They used the black and white contraction which makes logo more focused and accentuated because the color of black and white is the best combination color for contradiction. I personally love the letter M made up with the shape of the television which I think it was very innovative way of connecting the word TV.

Week Eight - Igbeare

This logo is for a film production. The gestalt principles that is used is figure/ground principle. This logo is very quirky, simple, and fun. The contrast between the two colors is evident. The navy blue against the red looks good on the logo. What really catches the readers eye is the two 'e's that are turned downward. In addition, the e's contain small eyeballs. This really was a creative idea because the production is called sleepy eyes. the typography is a serif. I think it works well with the concept. It isn't too distracting. I also like how the 'filmworks' is tucked underneath the 'eye' Overall, the logo is fun and simple. They didn't overwhelm the audience which led to a effective logo.

This logo utilizes the gestalt principle of silhouetting. The image seems to have been live traced, which gives it a modern, crisp, and catchy look to it that will differentiate it from other events. The black and white contrast helps emphasize the text on the logo as well. Overall, I feel that this is a very effective design

Cohn-week 8 logos

The Philadelphia 76ers logo is a great example of effective gestalt principles. It uses the principle of continuation perfectly with the basketball. The basketball is at the bottom right of the team name, but has a streak attached to it that starts before the team name and continues under it and serves as an underline. The underline helps the visual perception of the logo and creates nice visual hierarchy. The basketball appears to be streaking from the 7 at the beginning to the S at the end which leads the viewer's eye to travel from left to right on the logo, easily reading 76ers.

Week Eight Schwartz

This image serves as a solid example of the gestalt principles. For one, it uses simplicity to attract attention to the logo. There is continuation present leading the eye from one part of the logo to the other, as your eye is first drawn to the "you", but the main attention lies in the "tube." Another aspect of gestalt principles can be seen through the way that tube is actually in a tube, it seems. It is physically manifesting the message it is trying to get across. Also, the color choice is clear because red is the most universally recognized and understood color after black and white. It is appealing to all kinds of people, which adds to the universiality of the logo and therefore the company.

Week Eight | LaSorsa

This outdated Apple Mac logo is a prime example of the use of Gestalt principles. Continuation is when the eye is lead from one object to another. The line used to make a nose leads the audiences from the top of the logo down to the wordmark. The Gestalt law of proximity states that "objects or shapes that are close to one another appear to form groups". Apple uses lines and a rectangular box, which in close proximity, form an image. The use of a face clearly represents the form of communication that Mac computer's offer to the world. The rectangular shape serves to represent an actual computer screen. The face and wordmark are both done in black, which organizes the logo. The blue is a good color choice by the company because of the popularity of the color amongst audiences. The two shades cause the audience to believe that there are two faces. This lends to the image of Mac: a symbol of public communication. This design creatively portrays Mac's functions and features, through the logo.

Week Eight, Stefaniak

“Sinkit is a tool used to improve a golfer’s putting skills. For the name, we generated over fifty possible options and singled out Sinkit for its distinctness, phonetic appeal, and meaning. Sinkit’s logo reflects the purpose and effectiveness of the putting aid. The logo’s letterforms have unique characteristics—a balanced construction of geometric curves and precise angles—that suggest ideas of accuracy, technique, and advancement.” -from the logo creator

This logo, used by the company that creates aids to help golfers putt, successfully uses several Gestalt theories that are crucial to good design. First, it uses the principle of figure and ground to help the ball and the hole stand out amid the name of the company. Secondly, it uses continuation along the top header to lead the eye to the ball and eventually to the hole, connecting the idea of the putt to the I in the logo. The intended audience is the golfing community, and one golfer who reviewed the logo even said "that’s the best logo I have seen in a long ti anything's me. As a golfer, the concept stood out to me even before reading the description." The only issue with the design seems to be color, though. In a time where gender neutrality is extremely important, the logo emits a strong sense of femininity due to the richness of the pink. If holding back the design from being successful, the color would be it.

[http://logooftheday.com/2009-06-25-sinkit/]

Week Eight | Palladino

This logo for Elluminate is a good example of gestalt for a few reasons. The entire logo is connected by the use of three primary colors - gray, blue and yellow. Gray is a very universal color, and blue and yellow compliment each other, so the color scheme works nicely together. Also, the wire inside the lightbulb is shaped to mimic the letter "E," which is something our eyes and mind piece together because of the graphic design. In addition, having the yellow circles resonate out from the lightbulb, giving the feeling of light as well as the creation of ideas, works well to suit the company. I also really like how the drawing of the lightbulb is in the same style as the typeface used for the name itself.

Week Eight - Rinder

This Jeep logo uses several of the gestalt theories.

1. The two contrasting colors (green and white) are part of the figure/ground principle.

2. It also uses the idea of equilibrium with the two headlights as circles.

3. The vertical lines, white windshield, and circles creating the front of the jeep is the principle of similarity. Our eye groups the individual pieces together to form an image.

Design Materials

TYPE CHALLENGE 3

This is gonna be tricky, but the font is in the Adobe Library. Here's your type challenge for the week:

The Newhouse Signage!

Figure out what it is and email Professor Taylor right away for your Starbucks gift card. If you're not a big fan of coffee, like me, you can always pick up one of those delectable chocolate madelines...yumm!

Week Seven | Murphy

Unfortunately I was unable to find the commercial on YouTube, but I will try and describe it the best I can. There is an animated pop tart commercial where the pop tarts are making houses. But the pop tarts do not look exactly like they are in the package. It's more that the colors, the decorations, and the textures represent pop tarts. I think these colors represent gestalt principles because the similarity between the colors used in the commercial and the colors on the actual pop tarts are almost identical. Seeing that commercial immediately makes me think of pop tarts. A successful ad or commercial makes you want to get up and go buy the product. This pop tart commercial definitely does that for me.

Week Seven - Schwartz

This visual is an articulate example of gestalt principles. It is a good demonstration of silhouette, because it shows the detail and outline of an image in a successful way without giving the detail of the face. The power of the visual can be interpreted through the simple outline.

week seven- cohn

This image shows some great gestalt principles with the way the image flows from left to right. It uses the evolution concept to show a lacrosse player taking a shot and it leads to the slogan on the left. There is great visual hierarchy from left to right which leads the viewer's eye to the quote and information of under armour's brand. Very catchy at first glance and very easy to navigate, which makes for a great ad.

Week 7- Mikaelian

This advertisement for the movie "Kill Bill" uses color extremely effectively. The entire area surrounding the poster is white and grey, so the red splashing out from the advertisement into the street really catches your eye and makes you look directly at the poster. Also, the fact that the red covers a smaller area on the advertisement and covers more and more space as it leaves the poster directs viewers eyes to the billboard, since usually an image's starting point is smaller and grows as it moves away from the starting point.

The red color of the blood works well with gestalt principles because it creates a focal point for viewers. Gestalt's principle of similarity states, "things that are similar are perceived to be more related than things that are dissimilar." While it is good for colors in an advertisement to be similar in order to create a sense of flow and unity, the dissimilarity in color works in favor of this Kill Bill advertisement. If the colors in the ad were similar to it's surroundings it wouldn't get noticed at all, but since the red is so shocking and bright there is no way people won't notice the ad.

Week 7-Stanislaus

This well known sign of school crossing is a good example of a silhouette. The two figures and lines are all black however, you can see that they are two people crossing a street. The use of the yellow background is a very effective color because it pops out at the driver so they can notice the sign. The sign is very effective in saying caution, people are crossing.

Week Seven - Igbeare

This ad follows the gestalt principle of the figure-ground phenomenon. This principle lets the audience know what image the audience should be focusing on and what image should be in the background. In this Tide ad we get to see an outline drawing of the soup and the shirt. In this case, both images are in the dominant view. The slogan for this ad is "Because Stains love your Clothes" this is a creative and fun way to convey the message to the audience. I really liked the color they used because it is similar to the colors of the Tide logo. I thought it was a smart idea to use a vivid orange and a light green because these colors do stand out. In addition, the audience is able to see the outlined faces. Tide was able to effectively display their message with the use of colors and the images.

Week Seven - Seo

This advertisement is a great example of using silhouettes. The black color of people’s silhouettes with white background totally worked to accentuate the message. This ad was creative that the messages are written in the people’s silhouettes. It strongly the pointed out the key word “HIV” with different color of using in this ad and it totally focuses their main point. Additionally, it seems all other people are belonged and stick together whereas the only guy with the color of red is little bit of far apart. This ad totally grabbed my attention and it worked really well for me to understand the message of this ad.

Week Seven | Palladino

This advertisement is for raising awareness of skin cancer, and uses the image of a woman in the summertime about to tan on a beach with an orange towel. The colors of this ad definitely increase gestalt principles, for the blanket is a very harsh shade of orange many often associate with the color one's skin gets when he or she has tanned too much. The color of the towel is also mimicking the color of the woman's skin - although we cannot make out her skin color exactly, we can tell it has a tanned-orange hue to it. Overall, the colors of the entire beach scene are very saturated and harsh, depicting the severity of damage the suns rays have inflict on a person if they do not take the proper precautions before they tan. The only text on the ad says, "Please take care this summer." I think this ad demonstrates the power of color and gestalt principles very well.

Week Seven- Rinder

These are part of a series of iPod ads with different colored backgrounds and silhouettes. They are great examples of use of color. The bold colored background gives a strong energy to the ad.

The colors in each ad are very vivid, trendy, and modern. The ad is extremely simple otherwise, with just a black silhouette and the white iPod and headphones.

I think these ads are awesome examples of well used color