This logo for Elluminate is a good example of gestalt for a few reasons. The entire logo is connected by the use of three primary colors - gray, blue and yellow. Gray is a very universal color, and blue and yellow compliment each other, so the color scheme works nicely together. Also, the wire inside the lightbulb is shaped to mimic the letter "E," which is something our eyes and mind piece together because of the graphic design. In addition, having the yellow circles resonate out from the lightbulb, giving the feeling of light as well as the creation of ideas, works well to suit the company. I also really like how the drawing of the lightbulb is in the same style as the typeface used for the name itself.
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1 week ago
This logo is very appealing. The light bulb is great for showing what the company does and the way the E is coiled in the lightbulb is very creative and represents the company nicely.
ReplyDeleteI agree that the coiled 'E' is very effective. I also appreciate the use of complementary colors in the ad. It is a soothing, effective advertisement
ReplyDeleteThis is a great logo. Making the coil look like an E is very creative, and the color scheme and slogan are both very effective. I really like how the yellow fades into gray. It makes the bright color fit well with the rest of the design.
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