Week Eight- Mikaelian

This Stickybeak logo is a good representation of Gestalt principles. The most important principle used in this logo is continuation. The flap of the square is folded downward and looks like an arrow, pointing at the word "stickybeak." Because the flap is designed to look like a beak and it's a bright yellow, it grabs readers attention and guides their eye downward.

There is also a continuous color pallet of black, gray and yellow. The fact that the top left of the logo is yellow, along with the last word on the bottom right creates a good balance throughout the design. The middle of the logo also creates balance by making the "sticky" bold and white on a black background, and "beak" thin and black with a white background. By evenly distributing all of the colors, this logo creates a pleasing, memorable design.