Week Eight - Rinder

This Jeep logo uses several of the gestalt theories.

1. The two contrasting colors (green and white) are part of the figure/ground principle.

2. It also uses the idea of equilibrium with the two headlights as circles.

3. The vertical lines, white windshield, and circles creating the front of the jeep is the principle of similarity. Our eye groups the individual pieces together to form an image.