Fish-Week 12

The New York Times website most definitely has a large flow of visitors each day, so a clear and efficient hierarchy is vital. The design of the website effectively allows users to navigate from page to page with relative ease. First of all, the top stories of the day are larger in comparison to other news headlines, and are colored view for an immediate visual connection. On the left hand side of the home page, there is a navigation bar with different parts of the newspaper, giving the user an all-inclusive area to find what they are looking for. This bar is set up on the outer most part of the grid, and as you move inward, there are larger pictures for more important stories. These pictures are somewhat staggered, allowing space for advertising. I especially like who the title New York Times is centered at the top, definitely serves as the primary visual entry point. On either side of it, there are advertisements, but a color differentiation makes it clear that the title has a hierarchal presence. The contrast in color helps the reader separate information and process things more quickly, which should be the goal of any news website