This advertisement is a great example of using silhouettes. The black color of people’s silhouettes with white background totally worked to accentuate the message. This ad was creative that the messages are written in the people’s silhouettes. It strongly the pointed out the key word “HIV” with different color of using in this ad and it totally focuses their main point. Additionally, it seems all other people are belonged and stick together whereas the only guy with the color of red is little bit of far apart. This ad totally grabbed my attention and it worked really well for me to understand the message of this ad.
The use of the red in this ad is really helpful in getting its point across. Even if someone doesn't take time to read the entire ad, the human eye can't help but be attracted to the red that stands out from the black and white, and people will know that the ad is about HIV, which may make them pay more attention to what the ad is promoting.
ReplyDeleteI like how the silhouettes represent all kinds of different people. It helps get the message across without actually making you read the actual words. I also like how the people are cut off at the end because it shows that the line continues, just like the slogan says.
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