I came up with several possible ideas for my logo design. I decided to include a flower because heather is a type of flower. I think the flower also gives it a sense of optimism and cheerfulness. I am usually a very positive and happy person, so this represents my personality.
I included my middle initial in the design to give it more depth and add another aspect of myself. I chose to make the ‘L’ the same muted color as the flower petals to create gestalt.
I chose the color based on one of the colors that the heather flower comes in. The dark purple is rich and feminine but not too extreme (such as a bright pink). I also think the purple color I chose looks modern. I love this shade of purple; I think it works well to represent myself.
I liked the idea of using one color, in different opacities and transparencies throughout my stationary system. I think it keeps it cohesive, clean, and simple.
Choice of Typefaces:
I went with the same clean lines as on my resume project. I chose a sans serif font, Avenir LT Std, for my name and information on all aspects of the stationary system. For the logo I used Book weight. For my name and the information I used Roman weight. I kept my logo with all capital letters. I think it makes the logo strong, and bold, in contrast to the thin, delicate lines of the flower petals.
Visuals:
I took the first letter of each part of my name, and made it capital. Each letter is in it’s own text box to make it easier for moving. Then I made the letters closer together by moving the text boxes. I overlapped the ‘L’ with the ‘R’ to make it more interesting. Then I put a white rectangle over the connection between the counter and the stem of the ‘R’ to add a modern appearance, and a principle of gestalt.
For the flower, I drew one petal with the pencil tool and copy and pasted it several times. I overlapped the petals of the flower, and each overlap is not exactly the same. I think this gives it character and a sense of dimensionality.
I then made the flower and the ‘L’ the same color, and the ‘H’ and the ‘R’ the same color. I used only a few (9) petals to surround the corner of the ‘R’, but used a whole flower on the front of the business card, and on the back of the envelope.
I kept the flower on the back of the envelope, and on the business card, all very transparent.
I really like the shade of purple that is produced from the overlapping lines on the back of your business card. It brings in a subtle esthetic that adds to the over all effect of your design. Also, none of your shades of purple are too overbearing or bold. Great job
ReplyDeleteI really like your logo. I think it looks really professional and I think you used a lot of the ideas we talked about in class. You used the idea of continuation with the "R" and also in the flower. I also really like the two tones of purple because they give off an elegant vibe without being too bright and overbearing.
ReplyDeleteI like the use of color in your initials. The contrast from the H to the L to the R is very attractive. Your logo seems like the perfect balance between artsy and classy.
ReplyDeleteI love love this design. It's so professional and feminine. The colors are great, and it looks like something you would see used for a company in real life. I love how you blocked out a portion of the R to make the font more your own, and the contrasting colors work really well together. You also used the flower really effectively throughout each design.
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