This advertisement for the movie "Kill Bill" uses color extremely effectively. The entire area surrounding the poster is white and grey, so the red splashing out from the advertisement into the street really catches your eye and makes you look directly at the poster. Also, the fact that the red covers a smaller area on the advertisement and covers more and more space as it leaves the poster directs viewers eyes to the billboard, since usually an image's starting point is smaller and grows as it moves away from the starting point.The red color of the blood works well with gestalt principles because it creates a focal point for viewers. Gestalt's principle of similarity states, "things that are similar are perceived to be more related than things that are dissimilar." While it is good for colors in an advertisement to be similar in order to create a sense of flow and unity, the dissimilarity in color works in favor of this Kill Bill advertisement. If the colors in the ad were similar to it's surroundings it wouldn't get noticed at all, but since the red is so shocking and bright there is no way people won't notice the ad.
I've never seen an ad like such. The way the blood spills off the poster makes it very appealing and catchy for any viewer.
ReplyDeleteThis is an extremely clever idea for an advertisement. I agree that the continuity makes the ad visually interesting, but it looks extremely inconvenient and expensive to do. I wonder how long the paint will last on the side of the building and the street when it clearly was not built to be splattered with paint. And is the car covered in paint, too? Overall, fantastic idea though.
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