Text isn’t just a combination of words. In the text section, Lupton mentioned that the text can be viewed as a thing – a sound and sturdy object. This form of letters had successfully led into a great work of art. Using contrast color of black and white catches the eye to follow the path of letter form, which was done in a very sophisticated way. Using black color as a background makes the white letter form more focused and easy to see. The word “rules” place in very different way, which was quite confused but it perfectly matched with the message the designer wants to express.
I find this to be very creative and I enjoy it. I agree that the way it uses type to make it look more like a object rather than just random letters is very well done. It always helps support the statement that the ad is trying to make. Very well done.
ReplyDeleteI agree with everything you said. I thought the ad was creative as well. The white lettering against the black background makes the ad very noticeable. It also focuses the reader's eye on just the letters and message. I like how the ad is in large lowercases. I think the ad is intriguing and simple.
ReplyDeleteI agree that sophistication is key in this advertisement. Though the migration of the word "rules" doesn't form an image, it still successfully conveys the message that it breaks the rules, and consequently does so in an upscale manner. Breaking the rules doesn't need to be as convict-like as most people perceive it to be.
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