3 Essential Design Trends, July 2024
4 days ago
Friday, February 5, 2010
Week Three- Cohn
What I found most interesting in Lupton's chapter "Text," was how the evolution of text has changed over time. The concept of spaces in between words in taken for granted buticantimaginetryingtostudywithnospaces. Text has evolved from the original Greek alphabet to a form of art. How thick or thin a text is written or how slanted its edges are can make the reader feel a certain way about the type. A word in all caps appears STRONG while a word with small font appears weak. Using tools like kerning and tracking help make a word or text look unique and stand out. As Lupton says, today a user can only process only one message at a time and the way a wordmark or text looks can affect what message the user consumes.
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I agree in that it is fascinating how much text has transformed over time. Before the age of industrial revolution, text seemed to be less efficient. Spaces were irrelevant, size wasn't salient, and clutter was natural. But with the Industrial Revolution came a need for efficiency. Spaces helped a reader understand concepts faster and more easily. Text was utilized to convey a specific message to its reader. BIG TEXT was used to come across as bold. Small text for the contrary.
ReplyDeleteI agree as well, that was a great point to mention. The way words are structured is crucial while creating an advertisement add. When you are driving, you pass by many billboards and often you have about a second to glance at them. If letters are too close together or too small in size, you don't have the opportunity to read the full add, and you automatically assume it is poor advertisement. Therefore, I definitely agree that people need to look out for the kerning tracking of letters.
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