GRA217.4a

When I came across this poster, the aspect of the design which caught my eye were the 2 bloody Band-Aids. Not only did I notice one, but right when I saw the one on top, my eye was immediately drawn to the other below it. This just shows how gestalt designs work; when images are aligned, it naturally leads the eye to the other which coincides. The word TAXI is completely aligned in this poster, and it naturally leads the eye down the poster. This is effective for the design, as it leads viewers down the page, eventually to the information that actually matters.