Week Six - Stanislaus

Design Strategy and client information:
The non-profit organization I chose to use was the Make a Wish Foundation. The demographic of the organization is mostly geared towards children who have life-threatening conditions. The mission of the Make a Wish Foundation is "we grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy." From this mission statement you can see that the goal of Make a Wish it to give children with severe diseases the wishes they have always wanted. I chose this organization because of its mission and its want of helping children. When I first saw the event being hosted by the Make a Wish Foundation, Dishes for Wishes, what originally came to mind were the dishes from the movie, Beauty and the Beast however, I had to alter my idea as a result of not being able to use images from Google. However, I came to another solution and was able to still develop a poster for the organization. From this poster, I am trying to grasp the attention of the viewer and have them want to come out and support the event. I didn't want the poster to make people feel bad for these children with these diseases, I instead wanted to create something fun yet still able to get the point across. I believe I have accomplished that.

Choice of Typefaces:
I chose to use Americana Std. for the "When you wish upon a star..." beacuse I felt that the font had a dreamy look to it. It is easy to read from a viewer's point and I believe that this serif font was able to enhance the dreamy, starry effect portrayed in the poster. I decided to use Cantoria MT Std. for the information because I felt that it complemented well with the Americana Std. and it pops out at the viewer.

Visuals:
I created the plates, star and teapot in Adobe Illustrator. I used the shape tool in Illustrator to create the plates and the star. For the teapot, I used the pen tool within Illustrator and traced an image of a kettle off of Goofle and onto Illustrator. I curved the words for "When tou wish upon a star..." by going to Object, Enevelope and Arch tab in Illustrator. I chose to make the dishes a cream color; it isn't to bright yet it stands out. I used c1m0y19k0 for the plates and teapot and for the star I used Pantone 109C. I decided to make the font white so it stands out from the background and I proceeded to put the Make a Wish logo in the star because I felt that the placement there emphasizes the idea that a star symbolizes a wish. For the background I decided to use c100m100y25k25 for the sky and for the ground I decided to use c90m30y95k30. Overall, I believe the colors mesh well together and I am very happy with the overall project.