A classic example of Gestalt is the WWF (World Wildlife Fund) panda logo. The panda is actually incomplete, meaning the drawing of the panda isn't a closed shape. The white bleeds out of the shape of the panda and isn't defined by any strokes or lines, but the black objects make the image appear like a panda. The placement of the panda's ears and the curve of the black portion of its body helps people understand where the "lines" should be. This is because if people can interpret enough of the shape, their minds are able to "close" the white areas, completing the picture. This type of Gestalt principle is called "closure." Closure is when the image isn't complete, but there is enough information for the eye to complete the shape. This logo is obviously really successful and has been around for a while. It's very simple, but the use of closure makes it more unique.
3 Essential Design Trends, October 2024
5 days ago
I agree that this is a very simple but very effective design. Even though the WWF doesn't deal solely with pandas, it's evident that they do deal with animals and pandas are just one among them. It was easy to see why they picked a panda; black and white are the easiest colors that can be used to show closure. White will always stand out amongst the black figures that represent some of the animal though the background is still white. It's a cute, memorable and effective design.
ReplyDeleteThis logo has very unique and simple design that it’s memorable easily. First I thought the letter WWF and the animal panda does not seem really match, but I understand once I noticed their goals and purposes of this company. Black and white colors are great type for making the design looked simple and also sophisticated. Overall, I really liked this logo.
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